In this episode of the Decode Podcast, we're diving into the world of AI-powered content creation. It’s everywhere right now – from written content and SEO to AI-generated images and project management tools. But is AI revolutionising content marketing, or is it just another tool in our digital toolbox?

You’ll hear insights from Danielle, Frank and me. We all work at Hoole and have been using AI for content and visuals for the past couple of years; in fact, it's baked into our creative processes. We will share the pros and cons of AI as it stands today and what this means for your real estate marketing.

In this episode my team and I explore whether real estate agencies still need a physical office or high-street shopfront in an era where digital marketing is more powerful than ever.

We unpack the ongoing debate around the necessity of maintaining a physical office space in real estate. With digital marketing offering broader reach and measurable returns, the conversation delves into whether high-street visibility still provides value or if agencies should shift their investments toward digital strategies. The discussion includes cost comparisons, real-world case studies, and alternative branding approaches for staying relevant in a competitive market.