Decoded - A Marriott Digital Services Podcast

Decoded - A Marriott Digital Services Podcast

By Marriott Digital ServicesBusinessMarketing
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Decoded - A Marriott Digital Services Podcast episodes

  • 2: SHOW ME THE MONEY! Paid Media 101.

    Welcome to Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing.

    This week we are chatting paid media, starting at the ground level, what is paid media, how do you measure success, where do you spend your money and what do you need to do to ensure campaigns are successful. 

    We also talk the latest in Digital news, covering some enhancements to a Google tool, Twitter bringing back the blue tick, Instagram live, the ability to get on an aeroplane to nowhere (yes, you can actually do that) and much much more. 

    You can learn more about Marriott Digital Services at: www.mdsdecoded.com

    You can also learn more about the things mentioned in this episode at:

    • HSMAI: https://americas.hsmai.org/ 
    • American Association National Advertisers: https://www.ana.net/ 
    • Linkedin Learning: https://www.linkedin.com/learning/ 
    • Google Garage Courses: https://learndigital.withgoogle.com/digitalgarage 
    • Japan First Air: https://www.thenationalnews.com/lifestyle/travel/flight-to-nowhere-japan-airline-introduces-vr-trips-without-ever-leaving-the-ground-1.704963 
    • You can email us at [email protected]

      Thanks for listening!


      42 min
    • 1 (Pilot): TOP 5 Search Engine Optimization tactics to aid your strategy.

      Welcome to Episode 1 of Decoded by Marriott Digital Services.  The first in a brand new 10-part podcast series providing you—the audience—with unique, engaging, informal conversations around digital and the latest trends alongside in-depth education on certain digital marketing subjects.

      This week we talk Search Engine Optimization and the 5 top things you can focus on today to support your SEO strategy with Josh Vogel, MDS SEO Operations Manager. We also cover:

      The latest digital marketing news, including how Google is changing how they rank websites. Discussion on some new features in Google My Business Listings Update on new features available in Instagram and Twitter

      You can learn more about Marriott Digital Services here: https://www.mdsdecoded.com/

      You can learn more about Josh here: https://www.linkedin.com/in/joshua-vogel-774bba93/

      You can email the show and ask a question at [email protected]

      1 hr
    • EP1: The TOP 5 Search Engine Optimization tactics to aid your strategy.

      Welcome to Episode 1 of Decoded by Marriott Digital Services.  The first in a brand new 10-part podcast series providing you—the audience—with unique, engaging, informal conversations around digital and the latest trends alongside in-depth education on certain digital marketing subjects. 

      This week we talk Search Engine Optimization and the 5 top things you can focus on today to support your SEO strategy with Josh Vogel, MDS SEO Operations Manager. We also cover:

      • The latest digital marketing news, including how Google is changing how they rank websites.
      • Discussion on some new features in Google My Business Listings
      • Update on new features available in Instagram and Twitter
      • You can learn more about Marriott Digital Services here: https://www.mdsdecoded.com/ 

        You can learn more about Josh here: https://www.linkedin.com/in/joshua-vogel-774bba93/  

        You can email the show and ask a question at [email protected] 

        1 hr 1 min
      • Preview: DECODED - A Brand New Podcast by Marriott Digital Services

        Welcome to DECODED a BRAND-NEW PODCAST BY Marriott Digital Services.

        In this first season of Decoded, Chris and Mike will be joined by digital leaders across all specialisms, who will share their perspectives on hotel-level digital marketing. 

        This is a 10-part series, with the goal of providing you—the audience—with unique, engaging, informal conversations around digital and the latest trends alongside in-depth education on certain digital marketing subjects. We will aim to cover much of what’s going on in the hotel digital marketing space today, including:

        · The power of compelling photography and video.

        · Where to buy online ads that produce the best ROI.

        · How to fully understand the complex online search landscape.

        We will release a new episode every couple of weeks and you can find us on any good podcast app. Episode 1 will be launched very soon, subscribe now to be notified when it goes live. We hope you’ll join us on this journey, you can connect with us over on Twitter too at @Mds_decoded or email the show at [email protected]

        2 min

      About Decoded - A Marriott Digital Services Podcast

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      Discussing the latest in Digital Marketing with a flavor of travel news.