Decoded: The New Consumer

In this episode, experts from Simon-Kucher examine how tariffs are reshaping consumer shopping and buying behavior — from stockpiling ahead of price increases to shifting toward value-focused purchasing and private brands. They explore how retailers are responding to sustained cost pressures and share strategies to help businesses navigate rising prices while maintaining customer trust and growth.

In this episode, hear from experts from Simon Kutcher as they share the results of their research on the significant changes AI and influencers have on consumer behavior — and how retailers can adjust, address, and harness these changes for growth.