In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike.

Key Talking Points:

• Ranga’s journey from launching mobile apps in 2009 to leading ad tech innovation at Adster.
• Evolution of ad monetization from basic banners to complex programmatic ecosystems.
• Common challenges developers face when integrating ad networks.
• Why monetization demands a blend of technical, product, and strategic thinking.
• A breakdown of publisher profiles: indie developers, mid-scale apps, and enterprise teams.
• The missing link: lack of documentation and knowledge handover in ad tech systems.
• Developer pain points: the "n x n" matrix of SDKs, frameworks, and platform versions.
• The necessity of experimentation in ad yield optimization—and how to do it without overloading engineering teams.
• Ranga’s pro tip on avoiding complexity and scaling faster with a unified monetization layer.

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Ranganathan Srinivasan - https://www.linkedin.com/in/hulgundi/
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Akshat Goyal - https://www.linkedin.com/in/akshat-goyal-078924146/
• Shivansh Pandey - https://www.linkedin.com/in/code-bluebird/

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