Adster Podcast

Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems.

In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control.

They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives monetization leaders freedom to experiment and grow ad revenue without engineering load, and what happens when publishers start treating ad revenue as an engineering challenge, not just a reporting metric.

Whether you’re an app developer, monetization lead, or AdOps professional, this conversation is your roadmap to smarter ad monetization.

Key Talking Points

• Traditional mediation behaves like a black box, obscuring true eCPMs.
• Engineering complexity and release cycles suppress monetization agility.
• Meta mediation creates an in-app marketplace that restores control.
• Gradual rollout and A/B traffic allocation de-risk implementation.

More about Adster: Adster builds next-gen AdTech infrastructure that connects supply and demand more efficiently across publishers and agencies — from Meta Mediation on the supply side to DSP solutions for advertisers focused on transparency, viewership, and ROAS.

Website: https://adster.tech/
LinkedIn:   / adster-tech 

Contact: [email protected]

#AdsterPodcast #AdTech #MetaMediation #AppMonetization #ProgrammaticAdvertising #AdOps #DigitalAdvertising

Fixing yield and not demand is a way to smarter monetization.

 Guest: Ketan Chandak (Co-Founder, Adster)

Host: Girish Vishwanathan C (CEO, Adster)

 Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem  

In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episode of the Adster Podcast, host Girish Vishwanath sits down with co-founder Ketan Chandak to dismantle the industry’s most persistent myth. They break down why fill rate alone isn’t the magic lever publishers think it is, and why the smartest publishers are optimising for something far more strategic.

From patented multi-mediation tech to dynamic yield optimisation, this conversation gets into the mechanics of how publishers can truly take control of their ad revenue destiny.

Key Talking Points

• The real formula for ad revenue, why it’s fill rate × render rate × eCPM × opportunities, and why ignoring any lever breaks the system.
• Why more demand ≠ more revenue, the inefficiency trap of single-mediation setups and overstuffed auctions.
• The eCPM challenge, why it’s the hardest metric to improve, and how Adster’s intelligence platform attacks it head-on.
• Dynamic yield optimisation in practice, using real-time user-level data to present smarter inventory to mediation platforms.
• The second- and third-order effects, churn, retention, and acquisition cost implications of aggressive fill strategies.

More about Adster:
Website: https://adster.tech/
LinkedIn:   / adster-tech 
Contact: [email protected]
Girish Vishwanath:   / girishcv 
Ketan Chandak:   / ketan-chandak

#AdsterPodcast #AdMonetisation #eCPM #PublisherGrowth #YieldOptimisation #MediationTransparency #AppMonetisation #AdTech #PublisherStrategy

In this episode, Girish Vishwanath and Ketan Chandak break down the real-world challenges of mediation platforms, the invisible costs of latency, and why publishers deserve transparency and control over their monetization stack.

They go behind the scenes of Adster’s newly awarded patent, explain its impact on render rate, latency, and real-time decision-making, and offer a look at what’s coming next with a second patent in review.

Key Talking Points:

• Why today’s mediation platforms feel like a black box
• How Adster’s tech reduces latency and increases render rate
• Real-time auction logic that compares platforms per impression
• The publisher-first mindset behind the patent
• How much uplift publishers can actually expect (hint: it’s not marginal
• Why more ads often results in worse UX and lower revenue

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Ketan Chandak: https://www.linkedin.com/in/ketan-chandak/

#AdsterPodcast #adtech #programmaticads #publishergrowth #mediation #monetization #renderRate #realTimeBidding #adtechpatent

Guest: Sony Joseph, Founder & CEO, Artifact
Host: Girish Vishwanath, Co-founder, Adster

In this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization today.

Sony shares his journey from building large-scale monetization engines at gaming giants to launching Artifact, an adtech startup focused on helping publishers unlock hidden revenue, reclaim margins, and regain control in a privacy-first ecosystem.

They dive deep into why publishers are losing leverage to mediation platforms, how black-box systems hurt transparency and experimentation, and what real control looks like in a post-IDFA, post-cookie world.

If you’re a monetization leader, product owner, or publisher trying to navigate a landscape shaped by privacy regulation, consolidation, and rising complexity—this episode is a must-listen.

What you’ll learn in this episode:

• How privacy regulations like GDPR and IDFA disrupted both CPMs and UA performance
• Why mediation platforms have too much power over auction dynamics
• What publishers lose when they can’t see or influence how bids are routed
• The importance of access to bidstream and real-time auction signals
• How Adster and Artifact are working together to create a transparent, performance-first stack
• Practical advice for publishers looking to reclaim control of their ad monetization

About the guest:
Sony Joseph is the Founder of Artifact, a company building privacy-powered ad monetization infrastructure for the next generation of game publishers and platforms. He previously led monetization strategy at Activision Blizzard King, and now focuses on helping publishers unlock revenue through first-party data, federated learning, and Agentic AI.

More about Adster:

• Website: https://adster.tech/
• Register for free trial: https://adster.tech/#hubspot_form
• Read our case studies: https://adster.tech/case-study-ads-revenue-uplift.html
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Episode Host—Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Episode Guest—Sony Joseph: https://www.linkedin.com/in/sonyj/

In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike.

Key Talking Points:

• Ranga’s journey from launching mobile apps in 2009 to leading ad tech innovation at Adster.
• Evolution of ad monetization from basic banners to complex programmatic ecosystems.
• Common challenges developers face when integrating ad networks.
• Why monetization demands a blend of technical, product, and strategic thinking.
• A breakdown of publisher profiles: indie developers, mid-scale apps, and enterprise teams.
• The missing link: lack of documentation and knowledge handover in ad tech systems.
• Developer pain points: the "n x n" matrix of SDKs, frameworks, and platform versions.
• The necessity of experimentation in ad yield optimization—and how to do it without overloading engineering teams.
• Ranga’s pro tip on avoiding complexity and scaling faster with a unified monetization layer.

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Ranganathan Srinivasan - https://www.linkedin.com/in/hulgundi/
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Akshat Goyal - https://www.linkedin.com/in/akshat-goyal-078924146/
• Shivansh Pandey - https://www.linkedin.com/in/code-bluebird/

#AdsterPodcast #AdTech #MobileMonetization #PublisherGrowth #AppRevenue #ProgrammaticAds #ProductManagement #DeveloperTools #AdOps #DigitalMedia #TechLeadership

Adster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies.

Key Talking Points:
✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups
✅ The rise of programmatic advertising and its impact on publishers
✅ Challenges publishers face in scaling monetization & navigating walled gardens
✅ The role of AI, machine learning, and dynamic pricing in ad optimization
✅ How Adster's meta-mediation platform is revolutionizing transparency & efficiency

This episode is a must-listen for AdTech professionals, publishers, and anyone curious about the future of digital advertising. Don’t miss Sam’s insights on how publishers can take back control and maximize ad revenue!

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Sam Bell: https://www.linkedin.com/in/samdbell/

#AdsterPodcast #AdTech #ProgrammaticAdvertising #Monetization #AIinAdTech #AdvertisingInnovation

🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.

💡 What You’ll Learn in This Episode:

• Ketan’s journey from Truecaller & Twitter to co-founding Adster
• The engineering challenges of ad tech, from cost optimization to system efficiency
• Why federated learning and client-side AI models make a difference in real-time ad serving
• The importance of prefetching, caching, and backfilling to improve ad rendering rates
• How AI-powered yield optimization helps maximize publisher revenues
• The impact of transparency and control for publishers struggling with walled gardens
• Key AI innovations shaping the future of publisher monetization

🔍 Why It Matters:
Publishers today face growing complexity in monetization. From invalid traffic detection to AI-powered yield optimization, this episode unpacks how to navigate the challenges and unlock better revenue.

🎧 Tune in now to learn how to build scalable, intelligent ad monetization systems!

#AdTech #PublisherMonetization #AIinAdvertising #AdOptimization #AdRevenue #MachineLearning #AdvertisingTechnology #DigitalAdvertising

In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization.

🔍 What’s Inside This Episode?

✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.
✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.
✅ The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue.
✅ The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions.
✅ What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers.
✅ The challenges of building in-house ad solutions vs. using a ready-made platform like Adster.
✅ Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers.

📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!

🎧 Listen, Subscribe & Stay Ahead in AdTech!

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Rajiv Kumaar: https://www.linkedin.com/in/rajiv-kumaar-digital/

#AdsterPodcast #AdTech #ProgrammaticAds #Monetization #AdMediation #Publishers #DigitalAdvertising #Truecaller #DailyHunt #MetaMediation #SaaS #AdOptimization