In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike.

Key Talking Points:

• Ranga’s journey from launching mobile apps in 2009 to leading ad tech innovation at Adster.
• Evolution of ad monetization from basic banners to complex programmatic ecosystems.
• Common challenges developers face when integrating ad networks.
• Why monetization demands a blend of technical, product, and strategic thinking.
• A breakdown of publisher profiles: indie developers, mid-scale apps, and enterprise teams.
• The missing link: lack of documentation and knowledge handover in ad tech systems.
• Developer pain points: the "n x n" matrix of SDKs, frameworks, and platform versions.
• The necessity of experimentation in ad yield optimization—and how to do it without overloading engineering teams.
• Ranga’s pro tip on avoiding complexity and scaling faster with a unified monetization layer.

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Ranganathan Srinivasan - https://www.linkedin.com/in/hulgundi/
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Akshat Goyal - https://www.linkedin.com/in/akshat-goyal-078924146/
• Shivansh Pandey - https://www.linkedin.com/in/code-bluebird/

#AdsterPodcast #AdTech #MobileMonetization #PublisherGrowth #AppRevenue #ProgrammaticAds #ProductManagement #DeveloperTools #AdOps #DigitalMedia #TechLeadership

Adster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies.

Key Talking Points:
✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups
✅ The rise of programmatic advertising and its impact on publishers
✅ Challenges publishers face in scaling monetization & navigating walled gardens
✅ The role of AI, machine learning, and dynamic pricing in ad optimization
✅ How Adster's meta-mediation platform is revolutionizing transparency & efficiency

This episode is a must-listen for AdTech professionals, publishers, and anyone curious about the future of digital advertising. Don’t miss Sam’s insights on how publishers can take back control and maximize ad revenue!

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Sam Bell: https://www.linkedin.com/in/samdbell/

#AdsterPodcast #AdTech #ProgrammaticAdvertising #Monetization #AIinAdTech #AdvertisingInnovation

🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.

💡 What You’ll Learn in This Episode:

• Ketan’s journey from Truecaller & Twitter to co-founding Adster
• The engineering challenges of ad tech, from cost optimization to system efficiency
• Why federated learning and client-side AI models make a difference in real-time ad serving
• The importance of prefetching, caching, and backfilling to improve ad rendering rates
• How AI-powered yield optimization helps maximize publisher revenues
• The impact of transparency and control for publishers struggling with walled gardens
• Key AI innovations shaping the future of publisher monetization

🔍 Why It Matters:
Publishers today face growing complexity in monetization. From invalid traffic detection to AI-powered yield optimization, this episode unpacks how to navigate the challenges and unlock better revenue.

🎧 Tune in now to learn how to build scalable, intelligent ad monetization systems!

#AdTech #PublisherMonetization #AIinAdvertising #AdOptimization #AdRevenue #MachineLearning #AdvertisingTechnology #DigitalAdvertising

In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization.

🔍 What’s Inside This Episode?

✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.
✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.
✅ The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue.
✅ The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions.
✅ What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers.
✅ The challenges of building in-house ad solutions vs. using a ready-made platform like Adster.
✅ Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers.

📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!

🎧 Listen, Subscribe & Stay Ahead in AdTech!

More about Adster:

• Website: https://adster.tech/
• LinkedIn: https://www.linkedin.com/company/adster-tech/
• Contact: [email protected]
• Girish Vishwanath: https://www.linkedin.com/in/girishcv/
• Rajiv Kumaar: https://www.linkedin.com/in/rajiv-kumaar-digital/

#AdsterPodcast #AdTech #ProgrammaticAds #Monetization #AdMediation #Publishers #DigitalAdvertising #Truecaller #DailyHunt #MetaMediation #SaaS #AdOptimization