🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.

💡 What You’ll Learn in This Episode:

• Ketan’s journey from Truecaller & Twitter to co-founding Adster
• The engineering challenges of ad tech, from cost optimization to system efficiency
• Why federated learning and client-side AI models make a difference in real-time ad serving
• The importance of prefetching, caching, and backfilling to improve ad rendering rates
• How AI-powered yield optimization helps maximize publisher revenues
• The impact of transparency and control for publishers struggling with walled gardens
• Key AI innovations shaping the future of publisher monetization

🔍 Why It Matters:
Publishers today face growing complexity in monetization. From invalid traffic detection to AI-powered yield optimization, this episode unpacks how to navigate the challenges and unlock better revenue.

🎧 Tune in now to learn how to build scalable, intelligent ad monetization systems!

#AdTech #PublisherMonetization #AIinAdvertising #AdOptimization #AdRevenue #MachineLearning #AdvertisingTechnology #DigitalAdvertising