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Decoding AI's influence on buyer behavior with Rich Hanna, Professor of Practice
A conversation with Rich Hanna, Professor of Practice at Babson College, with Jeet Mukherjee and Tracy Dent from Holden Advisors.
In this episode, we discuss the future of the buyer’s decision cycle as AI evolves and companies are learning to shorten the sales process with technology once again. How might the future look for consumer decision-making?
AGENDA TOPICS
00:00 Introduction
03:23 How digital marketing has evolved via technology
08:30 How AI will impact consumers’ decision-making
13:36 What to do when an AI engine becomes the biggest influencer on the buyer
15:59 How to prevent AI from turning your buyers into price-shoppers
23:59 The future of decision-making and shortening the sales cycle
27:51 How companies can evolve to better track and meet customer needs
View all episodes
By Holden AdvisorsA conversation with Rich Hanna, Professor of Practice at Babson College, with Jeet Mukherjee and Tracy Dent from Holden Advisors.
In this episode, we discuss the future of the buyer’s decision cycle as AI evolves and companies are learning to shorten the sales process with technology once again. How might the future look for consumer decision-making?
AGENDA TOPICS
00:00 Introduction
03:23 How digital marketing has evolved via technology
08:30 How AI will impact consumers’ decision-making
13:36 What to do when an AI engine becomes the biggest influencer on the buyer
15:59 How to prevent AI from turning your buyers into price-shoppers
23:59 The future of decision-making and shortening the sales cycle
27:51 How companies can evolve to better track and meet customer needs