In the third episode, we host the founder of TeaRaja, Mr. Manish Jain. TeaRaja is a D2C business aiming to connect directly to Tea Drinkers across the globe with no Middle Man.

India is a country which has been drinking tea for millions of decades and getting into the tea produce market is quite tough . Manish tells us about his journey and walks us through his seep through in the huge tea market.

It is said that "Most Millennials cater to and resonate to the Direct to Consumer format of business much more that the traditional format of business."

TeaRaja believes  "We are changing the unchanged 200 years old tea industry, which still works on the slow supply chain. Our motto is to serve you with Fresh Teas from the best gardens of India."

Manish talks about the niche market to target and to cater to who needs the freshest and best quality products. Its the quality or the service of your product which makes your brand different from the other brands in the market.

We discussed why and how a D2C business is a better and more practical option. The benefits of working on this model ,and the problems faced by him to establish his brand. The different marketing strategies he used to keep his producers and the consumers happy.

Manish strongly believes in patience and tells us about how time and gradually make things work. He tells us about his experience of getting into the e commerce market with just 2 sales per month to 4000 sales per month now. Its a journey to experience and grow step by step.  

To know more about D2C way of Business, tune into our podcast now!

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