In the seventh episode, we explore the Indian Millenial market and break down the modern consumer pattern of consumption, the right market metrics to meet and check to launch a product that can be bought off the online shelf! The focus on e-commerce product branding helps a consumer resonate with the brand better!

Mr. Arjun Vaidya, who is the Founder and Ex-CEO of Dr. Vaidya’s, an Ayurvedic product manufacturing D2C brand. Arjun Vaidya is a sixth-generation Vaidya who has inherited the family's 100 India FDA-approved medical formulations and 50 trademarks, accumulated over 150 years. After graduating from Brown University and working at LVMH's private equity arm, Vaidya decided to start an Ayurvedic healthcare company that would combine the family's traditions with cool branding, easy-to-use products, and online retail channels. The company also offers free Ayurvedic doctor consultations to all customers. In the past year, Vaidya brought to market 38 new products. He was awarded Forbes Asia 30U30 and BusinessWorld 40U40 as well. He is now a podcast host of Direct to a billion consumers where he shares his experiences as a D2C founder!

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In the sixth episode, we bring another key fundamental concept of Power of Initiative and Commitment to you. Initiative and commitment are the most important thing a person needs to succeed in life, what is it that you’re gonna do?

"Normality is a paved road: It's comfortable to walk but no flowers grow." By Vincent Van Gogh

Dr.Radhika Batra, the Founder and President, Every Infant Matters .Radhika is a strong believer of humanity and is working towards improving the health of infants . She is working in rural areas with the people and helping them through. Her Social Entrepreneurship journey is inspired by her parents and their motive to help the society.Having won accolades such as Forbes 30 Under 30 Asia and TEDx speaker, Radhika shares her learnings with us.

"I believe that providing access to health care is one of the biggest challenges which must be overcome to achieve health for all. I believe in justice, inclusion, and gender equality." Radhika Batra

India, having a bias society against disabled, women, unprivileged sector is a great demerit ,she wants to make everyone equal and work in an unbiased society. She believes that initiative and commitment go hand in hand. Will power and passion to make an idea work will help individual to get through and make that idea work!

This episode is brought to you in association with E-Cell, Amity University, Mumbai.

1.(2:15) What made you become a doctor? Specially a pedeatrian

2. (4:35) Execution is an essential element to any social venture, what was your hypothesis towards this?

3. (8:00)-How do you tackle the aversive nature of people living in rural areas against urban areas?

4. (11:10)-Does initiative and commitment go hand in hand?

5. (13:40)- How do you deal with dejection even after being committed?

6. (17:50). How do you initiate the process of learning in a specially abled child? Adolescence is a prime stage of life. How important is it for specially abled children to taken initiative and do something when they are otherwise handicapped

7.. (24:25)-For someone who is committed to an idea,how should the initial few stages shoud tackle through?

(30:43)-The penultimate before the conclusion and wrap up, we like to ask our guests:

-1. Who inspires you?

-2. Any book/video/movie/podcast/any content medium you would recommend to our listeners.

-3. An advice to your fellow entrepreneur.

(33:40)-Key Takeaways

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In the fifth episode, we bring another key fundamental concept of Idea Validation to you.  With that Idea you value a lot after finding a problem you’re really passionate to solve, what is it that you’re gonna do?

“If you are 110% sure about what you want to pursue, the world is your oyster”

Mr. Yash Kotak, the Co-founder and Director of Business Development and Media of BOHECO aka Bombay Hemp Company. Yash is an ingenious football lover that is revolutionizing the Indian agrarian economy with the help of hemp and cannabis! Drawing immense inspiration from his father and Elon Musk, Yash is out to seek the best opportunities in diverse products such as food clothing shelter, and medicine via BOHECO, which is backed by India’s one of the best business tycoon, Mr. Ratan Tata! Having won accolades such as Forbes 30 Under 30 Asia and GQ’s 50 Most influential young Indians, Yash shares his learnings with us

India, being an agrarian economy, more than 60% of the population is employed in agriculture but produces less than 15% of the country’s GDP. There must be something wrong there right? Yash and his team found an opportunity in the Wild and Ferrell growth of cannabis and utilized it to make the essentials of man’s living - food, clothing, shelter and medicine! With a budding innovation lab, BOHECO has the first-mover advantage to study more into the usage of Hemp and Cannabis. The government of India has joined hands with them on this venture of exploration! 

This episode is brought to you in association with E-Cell, Amity University, Mumbai.

-1. (2:49)-What is your whiteboard idea? 

-2. (8:59)-How did you structure the usability of hemp as it has diverse products?

-3. (14:55)-Elucidate on the vitality of R&D in Idea validation with close reference to your business model.

-4. (19:55)-When did you know that your idea solves a problem which is worthy for a customer using your product/services?

-5. (27:32)-What is your hypothesis, which triggered the process of your idea validation?

-6. (24:12)-Define the course of the Experiment to feedback to validation to end customer utility to us.

-7. (30:30)-How would you motivate a person to actually go about an idea like yours?

(32:02)-The penultimate before the conclusion and wrap up, we like to ask our guests:

-1. Who inspires you?

-2. Any book/video/movie/podcast/any content medium you would recommend to our listeners.

-3. Advice to your fellow entrepreneur.

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In the third episode, we host the founder of TeaRaja, Mr. Manish Jain. TeaRaja is a D2C business aiming to connect directly to Tea Drinkers across the globe with no Middle Man.

India is a country which has been drinking tea for millions of decades and getting into the tea produce market is quite tough . Manish tells us about his journey and walks us through his seep through in the huge tea market.

It is said that "Most Millennials cater to and resonate to the Direct to Consumer format of business much more that the traditional format of business."

TeaRaja believes  "We are changing the unchanged 200 years old tea industry, which still works on the slow supply chain. Our motto is to serve you with Fresh Teas from the best gardens of India."

Manish talks about the niche market to target and to cater to who needs the freshest and best quality products. Its the quality or the service of your product which makes your brand different from the other brands in the market.

We discussed why and how a D2C business is a better and more practical option. The benefits of working on this model ,and the problems faced by him to establish his brand. The different marketing strategies he used to keep his producers and the consumers happy.

Manish strongly believes in patience and tells us about how time and gradually make things work. He tells us about his experience of getting into the e commerce market with just 2 sales per month to 4000 sales per month now. Its a journey to experience and grow step by step.  

To know more about D2C way of Business, tune into our podcast now!

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Ep2. Piyush Verma - Founder, Manush Labs

In the second episode, we host the founder of Manush Labs, Mr. Piyush Verma, an MIT graduate. Manush Labs is on a mission to bridge the gap between entrepreneurship abroad to that of entrepreneurship in India!

“The Indian demography, is fraught with social issues. The people who belong to mid-level, tier 2 or tier 3 face extreme problems in their day to day life! We give them the opportunity to solve their own problems.”

Piyush talks about the intricacies of social impact and its implication on our society! For example, coming from an architectural background, he lays stress on urban liveability as well!

We discussed and ideated with Piyush, an impromptu task on how to work on urban liveability in the dearth of an essential component of our lives, like water! He quickly came up with the solution of rainwater harvesting which just goes to show how well equipped are innovators with ideas that can come to fruition with the right execution!

With a plethora of subjects pertaining to social entrepreneurship on a macro and micro level, Piyush unfolded the concept really well, aggregating all the ones who have a social cause, to breed an enterprise and bring about that necessary change that’s required!

Pull up your socks, ideate on that idea you never worked on, and keep building.

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In the very first episode, we host the founder of Kolkata’s first and biggest juice bar chain popular in serving fresh range of cold pressed juices, Mr. Piyush Kankaria, who, along with his co-founder has seized an opportunity in the evergreen F&B (food & beverage) industry to build a brand serving fresh juices!

“F&B looks very glamorous from the outside, but it sure is a very tough nut to crack”. With deep intense insights evaluated in 2014, the duo, Piyush and Vikram started as a bootstrapped venture with the first outlet in one of the most famous locations of the city!

Piyush, having manually worked at Subway for about 6 months, realised what goes behind in the kitchen.

The importance of branding is a highlight of our brand! Adhering to the quality of our product, and the service with which we catered to our customers, made us different!

Packaging and feedback mechanism worked very well for our brand recognition!

To know more about branding and managing a brand in the F&B industry, tune into our podcast now!

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Pull up your socks, ideate on that idea you never worked on, and keep building.

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