Ever wondered how businesses utilize digital data to optimize performance? Join us as we unpack this topic with Nick Coulson, founder of Dex Insights, an expert in the field of maximizing the digital workplace. Nick gives us a rare glimpse inside the operations of Dex Insights, detailing the way they gather key data about employee interaction with software tools and their feelings towards them. He candidly takes us through their business strategy, pricing model and even shares the biggest challenges he has encountered since Dex Insights' inception.

Our conversation with Nick doesn't stop there. We venture into the expansive world of the SaaS industry, dissecting the metrics used to measure success and the tools employed for personal and business growth. There's also a fascinating discussion about the future of the SaaS industry and the role of generative AI. Plus, Nick reveals the powerful partnerships and collaborations that have supported his journey. This conversation is a goldmine of insights for anyone navigating the digital workspace or interested in the SaaS industry, so make sure you don't miss out!

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