Growing Lean

Embark on a digital odyssey with Jim Stern, digital analytics virtuoso, as he narrates his pioneering journey from the web's nascent days to the cusp of AI's generative frontier. Glean insights from Jim's storied career, tracing the arc from basic log file analysis to the Marketing Analytics Summit's inception, and behold the vista of analytics' progression to machine learning and AI marvels. Revisit the communal spirit that united early internet data whisperers and discover the present-day parallels with the generative AI buzz. Whether a veteran digital analyst or a curious novice, this episode promises to connect the dots across time, technology, and community.

Strategizing for growth isn't just a buzzword; it's a craft—and we're revealing the blueprint to triple your business revenue by 2026. Together with Jim, we dissect the essence of goal-setting, demonstrating how to distill lofty ambitions into achievable, short-term objectives. Hear our three-month action plan, from research to rollout, designed to spark emotional clarity and prevent the paralysis of overwhelm. As AI continues to reshape the business landscape, we investigate its potential to amplify, not replace, human efforts, ensuring that your growth trajectory is as human as it is algorithmic.

As we sift through the sands of time, distinguishing traditional AI from its generative counterpart becomes key. The conversation veers into the transformative power harnessable by businesses today, positioning generative AI as a strategic co-pilot for innovation and complex problem-solving. Yet, we caution against the trap of AI's penchant for redundancy, advocating for its role as a catalyst in the creative process. Wrapping up, Jim leaves us with a potent maxim: It's the precision of execution, not just the spark of innovation, that carves the path to enduring success. Join us for an episode that's as much a masterclass in digital analytics as it is a guide to thriving in business through execution.

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Unlock the secrets to business growth that defies the risks of upfront investments with Jeremy Mapes, the ingenious entrepreneur behind Mapes LLC. His story is one of accidental discovery and swift rise to the top, as he found himself navigating the complex world of the debt collection industry and climbing to the role of Vice President of Operations before even tossing his graduation cap. This episode peels back the layers on how Jeremy's performance-based sales strategy has revolutionized MAPES and Associates, offering receivables companies a golden opportunity to amplify their growth without the financial gamble. Join us to grasp the wisdom behind his "results first, payment later" philosophy and how it's changing the game for agencies fearing the cost of sales personnel.

When the world shifted to living-room offices and kitchen-counter workstations, businesses like collection agencies had to pivot—and fast. The conversation in this episode doesn't just stop at the pandemic's push for remote work; it plunges into the heart of technological transformations that ensure operations hum smoothly, from virtual PCs to robust cybersecurity. But the real star of the show is AI. We're not just talking your everyday chatbots; we're delving into how companies like LivePerson and StitchAI are redefining customer interactions with a splash of artificial intelligence. Discover the triumphs and trials of integrating AI into communication platforms and why staying ahead means embracing a community of tech comrades to creatively tackle operational challenges. Jeremy Mapes shares a treasure trove of insights on why collaboration and innovation are the pillars of success in the collection industry and beyond.

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Discover the unconventional path Antony Lamotte took from psychology to entrepreneurship as he shares the enthralling tale behind his tech startup, De-Select. Antony's expertise transformed the daunting world of Salesforce Marketing Cloud data management into a user-friendly experience for marketers everywhere. Throughout the episode, we navigate De-Select's journey—from its early bootstrap days to its current flourishing state, discussing the strategic moves that enabled their expansion into the U.S. market, and Antony's own relocation to the tech hub of Austin. He sheds light on the significance of crafting a product that's not just powerful but intuitive and the mastery behind De-Select's go-to-market strategy, which has been a cornerstone of their success.

When it comes to the ripple effects of the pandemic, Antony dissects the contrast between the hurdles and the unexpected financial windfalls faced by tech startups. He details the pivotal shift from a frenetic growth pace to a more sustainable, profitable trajectory and how De-Select has embraced AI to enhance their service offerings. The conversation also turns to the power of customer feedback and the art of leveraging content marketing to not just draw in leads, but to build lasting relationships. Antony's strategies for maintaining customer connections and reusing educational materials for lead generation offer a cache of wisdom for those aiming to thrive in the ever-evolving tech landscape.

The episode caps off with a candid examination of the challenges that lie in the path of scaling a startup. Antony doesn’t shy away from discussing the high personal stakes involved, from relentless work schedules to the critical task of executive recruitment. He emphasizes the importance of delegation for CEOs and keeping a close watch on a variety of KPIs to navigate the fiercely competitive MarTech space. Finally, we delve into De-Select's focus on forming powerful partnerships, highlighting how collaborations with accelerators and consulting firms have been instrumental in carving their niche in a crowded market. Join us for a deep dive into the strategies that have catapulted De-Select to the forefront of marketing tech innovation.

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Embark on a journey of wellness and business acumen with Tatum Cruz, the innovative CEO behind the burgeoning success of Covery Wellness Bar. In our latest candid conversation, Tatum shares her inspiring leap from the world of marketing to the frontiers of fitness franchising. Immerse yourself in the story of how a holistic approach to recovery and longevity isn't just reshaping individual health but is also building a robust community across 83 sold locations. Discover the secrets behind their thriving membership model and the strategic expansion that's energizing neighborhoods with a focus on comprehensive care.

Tatum Cruz doesn't just lead a franchise; she's nurturing a family – one that extends from her team to every client that walks through the doors. This episode reveals how a customer-centric philosophy and a tailored wellness plan can transform a spa visit into a life-changing experience. Learn from a leader who emphasizes the power of persistence and the depth of learning gleaned from every interaction. For anyone aiming to cultivate success in their ventures while promoting holistic health, Tatum's insights offer a treasure trove of wisdom and practical strategies that can propel you towards your goals.

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Unlock the financial wisdom of Gabriel Shahin, the visionary behind Falcon Wealth Planning, as we explore the crafted strategies that have propelled his firm to astounding success. In a candid conversation, Gabriel recounts his evolution from a finance aficionado to the architect of a flourishing wealth management enterprise, rooted deeply in a culture that feels like family. We delve into how Falcon Wealth's commitment to a fee-only, non-commission model, coupled with a laser focus on tax planning, has amplified their clients' net worth. Tailored specifically for business owners, high earners, and analytical minds like engineers, Gabriel's approach is as unique as it is effective. His insights on steering the firm through economic uncertainties and the agility needed to thrive during tumultuous times are not only inspiring but also invaluable for anyone looking to secure their financial future.

Step into the future of financial planning with FalconMode Planning, Gabriel's innovative tech-centric venture, which boasts an impressive 70% growth streak. Here, Gabriel sheds light on how forging client relationships and delivering unmatched value remain paramount, independent of market swings. The integration of AI and other advanced technologies streamlines operations, enabling the firm to maintain its growth trajectory even amidst economic downturns. As we unpack the importance of aligning team members with the company's ethos to sustain expansion, we also reveal the key performance indicators that illuminate Falcon Wealth's triumphs. For anyone intrigued by the intersection of technology and finance or seeking sage advice on navigating market volatility, connecting with Gabriel is just a click away—whether through his Twitter handle @FalconOfFinance, his YouTube channel, or a direct call to his team. This episode is a treasure trove of financial acumen that promises to chart a course for prosperity.

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Revolutionize your product development approach with the insights of Vidya Dinamani, the dynamic force behind Product Rebels. In this electrifying exchange, we unravel the art of creating products with a genuine customer focus. Vidya, with her rich history of innovation, walks us through the three pillars and practices that transform business understanding and customer problem-solving – principles she's passionately laid out in her book "Groundwork." Our conversation not only highlights the essence of Product Rebels' methodology but also offers an eagle-eyed view into the practical, hands-on training that equips teams to make customer-centric product decisions confidently.

Embrace the digital transformation as we dissect the journey from face-to-face workshops to the burgeoning realm of virtual learning. Hear firsthand how Product Rebels' expanded 10-week program fosters more profound interaction and iterative feedback, cultivating consistently impressive net promoter scores. Get inspired by the success story of a B2B company that, under Vidya's tutelage, shifted its product launch strategy with staggering results. And for those navigating the startup sphere, we share battle-tested maneuvers to conquer common hurdles and strategically sprint ahead. Join us for a session brimming with strategies to amp up your product game and leave you equipped to forge deeper connections with your customers.

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Ever wondered how an IT maestro turns the tide during challenging economic climates? Jeff Roberts of Innovation Vista joins us to recount the storybook transition from passionate IT aficionado to the mastermind of a consultancy firm, navigating the choppy waters of the pandemic's onset. We venture into the strategic intricacies of bootstrapping a business that shuns the traditional bench model, opting instead for a dynamic network of freelance C-level IT consultants. Jeff's narrative is a testament to adaptability and foresight, highlighting how deep industry knowledge can be the linchpin for providing strategic IT leadership that resonates with clients.

The digital transformation wave is here, and with it, AI has become the talk of the town for small to mid-sized businesses wrestling with the "to automate or not to automate" conundrum. In our dialogue with Jeff, we peel back the layers of AI implementation, examining the delicate interplay between the perceived need to keep up with technology and the tangible benefits it can offer. As Jeff imparts his wisdom, listeners gain an insider's perspective on evolving their business models with AI—striking the right balance to fuel efficiency and growth, while establishing a strong brand presence in a saturated marketplace. Join us and uncover the tangible strategies that can help your business not just survive, but thrive in the digital era.

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Prepare to embark on a journey through the digital marketing landscape with Miele Oscebo, the pioneering CEO of Smart Finds Marketing, who mapped the trajectory from traditional to digital before many could even spell 'internet.' As a luminary who matched Google's stride into the public domain, Miele dissects the four A's of marketing—anticipate, accept, adapt, and adopt—with an intimate recount of how these principles paved his path through the dot-com boom, the social media surge, and beyond. The conversation reveals the relentless evolution of online marketing and how Miele's forward-thinking approach became a survival kit for the digital age.

Venture further into the marketing maze of the future, where artificial intelligence emerges not as a daunting adversary but as an invaluable ally. Miele illustrates AI as the maestro behind the curtain, orchestrating dynamic advertising, content creation, and conversion enhancements that redefine customer engagement. We'll unwrap the potential of generative AI to revolutionize visuals, from the written word to cutting-edge graphics, and muse over the stark reality businesses face: adapt to the rhythm of innovation or risk silence in the market. As we conclude, Miele offers a clarion call to action for businesses, beckoning entrepreneurs to connect for a continued exchange of insights and innovation in the digital expanse.

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Embark on a voyage of discovery with Professor Dr. Karina Oches, a vanguard of Gen Z thought leadership and the mastermind behind KO SciFi Branding, as she joins us to unravel the enigma of managing in an AI-driven world. Get ready to be captivated by her exceptional journey from academia to creating a branding juggernaut, and learn how her decade of global expertise is reshaping the very fabric of leadership and decision-making. Through her lens, we'll navigate the cultural intricacies and strategies that are paramount in steering businesses to success amidst the AI revolution, providing a treasure trove of wisdom for leaders and entrepreneurs who seek to excel in these transformative times.

Prepare to be enlightened as we dissect the metamorphosis of workplace culture and the diverse expectations of a multi-generational workforce. I'll share the evolution of my grit and adaptability shaped by my own cultural leap from South Africa to the US, spotlighting the agility that is critical in today's dynamic business environment. Together with Karina, we explore how Gen Z's penchant for structure is revolutionizing onboarding processes, the significance of personal time for the younger workforce, and how innovative strategies like intergenerational mentorship and gamification are bridging the gap between age groups. This episode offers a fresh perspective on fostering a resilient work culture that harmonizes innovation with cultural adeptness, a must-hear for anyone poised to lead through the challenges of a multi-crisis era.

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Embark on a transformative journey with Dylan Burke and his guest, the entrepreneurial maverick Ryan Williams of AcuraMet. As we peer into Ryan's remarkable shift from the realms of sound engineering to the forefront of retail analytics innovation, prepare to uncover how the fusion of security technology and marketing data is revolutionizing the way retailers understand consumer behavior. This episode promises a treasure trove of insights for those looking to refine their customer experience and drive commerce with strategic finesse, mirroring the customization we relish in online shopping.

Join us as we navigate the tumultuous seas of entrepreneurship through Ryan's lens, where the stakes are high and the rewards, even more so. From the solitary beginnings of a founder to the triumphant partnership with a CTO, Ryan lays bare the strategic maneuvers that enabled him to sail through the challenges of funding and team building. Listeners will glean wisdom from his tales of perseverance, the significance of a robust support network, and the thrill of pursuing a venture that not only promises to enhance retail experience but also exemplifies the unyielding spirit of modern entrepreneurship. Tune in to engage with a dialogue that's not just about business growth—it's about the heart-pounding adventure of creating something remarkable.

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