In this episode of The I.A.D.S. Retail Park 🎙️, we decode the complex world of Gen Z retail behaviour. Join Maya and Anchita as they explore how this generation is reshaping traditional retail concepts, from their distinctive shopping habits to their impact on brand authenticity and sustainability 🌱. Discover why experiential retail matters more than ever, how social commerce is changing the game, and why Gen Z's 'quick to judge, slow to trust' mentality is forcing retailers to rethink their strategies. From TikTok's influence on purchase decisions to the rise of second-hand luxury, we examine the trends that are defining retail's next chapter. 🌟

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