Join us for the first part of this insightful two-part series, where Karen shares her expertise on the importance of data in driving business ROI.

From the critical role of measuring and reporting to leveraging CRM systems and even simple Excel sheets, Karen explains how to track your leads and sales sources effectively. Discover practical strategies for enhancing your marketing performance, including cost per lead (CPL), cost per acquisition (CPA), and return on advertising spend (ROAS).

Listen in as Karen provides actionable tips on digital reporting, optimizing email marketing, and harnessing the power of LinkedIn analytics. Learn why collaborating with your finance team can uncover hidden opportunities and how understanding client profiles can significantly boost your marketing efforts.

Don't miss this episode filled with valuable insights and practical advice to take your marketing strategy to the next level.