The Boss to Boss Podcast

I'm joined again by Karen Millett, a marketing professional with over 3 decades worth of experience in the Professional Services sector. Karen joins me today to talk us through reporting around events and bids, and finally we discuss some top tips for those just beginning their data reporting journeys.

Join us for the first part of this insightful two-part series, where Karen shares her expertise on the importance of data in driving business ROI.

From the critical role of measuring and reporting to leveraging CRM systems and even simple Excel sheets, Karen explains how to track your leads and sales sources effectively. Discover practical strategies for enhancing your marketing performance, including cost per lead (CPL), cost per acquisition (CPA), and return on advertising spend (ROAS).

Listen in as Karen provides actionable tips on digital reporting, optimizing email marketing, and harnessing the power of LinkedIn analytics. Learn why collaborating with your finance team can uncover hidden opportunities and how understanding client profiles can significantly boost your marketing efforts.

Don't miss this episode filled with valuable insights and practical advice to take your marketing strategy to the next level.

This week, I'm speaking with Shaun Jardine. Shaun is a seasoned solicitor, an accomplished partner at a law firm, and a skilled mediator.  Shaun introduces us to his pioneering approach to legal billing. He's the author of the new, revolutionary book, "Ditch The Billable Hour," where he challenges the traditional billing system in legal services and proposes a transformative shift towards Value-Based Pricing (VBP). 

This week, we’re joined by Millie Collier, Marketing Manager at Finally Agency, a B2B Marketing Agency that specialise in engineering and manufacturing. Millie is joining us today to share some insights and tips on how she did it. 

This week, we’re joined by Deborah Fleming, Marketing & Business Development director at Walker Morris, with over 20 years marketing experience. Deborah is joining me this week to discuss how we can use marketing strategies to sell a career within the legal industry.

This week we're joined by Jay Acunzo, author, podcaster and co-founder of the Creator Kitchen

This week we spoke with Richard Huntington, Chief Strategy Officer at Saatchi and Saatchi on the lost art of selling.

We spoke with Amelia Torode to discuss the traits that all the best strategists share, the importance of hands on channel expertise in formulating strategy, and the challenge of gaining that expertise with the proliferation of digital channels.

We’re joined by Amelia Sordell, a personal branding expert and founder of the agency Klowt, a leading personal branding agency in the UK who work with founders of tech startups to FTSE leadership teams in helping them leverage the full value of their personal brands.

This week, we're joined by Ian Jeffery, former CEO Lewis Silkin.