In 2016 when ad revenues were still growing and publishers were hesitant to use paywalls, Piers Fawkes and his team decided to set up their own paywall. A decision that made them lose around 2 mil site visitors. It wasn't of course the first paywall in the world, but it was the start of Wallkit.

In this conversation, Fawkes narrates his story of establishing one of the most successful subscription businesses, with the perfect checklist for you to transition into one.