Own Thy Audience

Advertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. According to a survey by Digiday, almost 36 percent of revenue to Publishers comes via programmatic sources. Header Bidding is an advanced programmatic technique where publishers offer their ad inventory for advertisers to bid on.

In this episode, Aditya Shenoy, Senior Content Manager at iZooto talks to Tomer Treves, Co-Founder and President, Adnimation to understand how Header Bidding works. Tomer also explains the difference between the different types of header bidding, while revealing the best practices that every publisher should follow to maximize revenue. 

 

Plagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for the news publisher. But what should a news publisher do in order to tackle plagiarism?

In this episode, Vivek Khandelwal, Founder at iZooto talks to Jeremy Mauboussin, Founder, Plagiashield to understand the impact of plagiarism on website traffic. They also steps that a publisher can take to safeguard their content from plagiarisers. If your content has been copied in the past, you can prevent it in the future from steps discussed in this podcast.

 

AI-generated text and articles have been contemplated by multiple publishers at different points in time. However there have been apprehensions about it being flagged down by Google.   Can Google’s algorithm detect AI written content? What different types of content can be generated by AI? Annkur Agarwal, co-founder PriceBaba.com; Ankur Pandey, co-founder LongShot.ai and Aditya Shenoy, Senoir Content Marketing Manager, iZooto try and get answers to all these questions. Tune in!

In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue.

Statistics indicate that existing subscribers and loyalists are more likely to experience subscription fatigue. So how do publishers conquer this? Join Vishal Dembla, SVP - Asia, The Economist, Nash David, Content Marketing Director, iZooto and Sunny Sen, co-founder ConsCent for an in-depth conversation where they discuss 5 ways publishers can help subscribers beat subscription fatigue.

According to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.” 

To put an end to the debate, we decided to call in Chelsey Heath, NEWS SEO strategist at Trisolute Software Corporation, Hisham Khalil, CEO, Content Ventures Investments , Tarek Abougabal, Director of Sales - MENA, iZooto and Nash David, Director of Content Marketing, iZooto. The panel discussed what zero-click content means for publishers, the difference between visibility on Google Search and Google News, how SERP has evolved and much more. Tune in now!

Gen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has marketers pulling their hair. They are social, proactive, and most importantly have massive spending power. How should one reach out, grab their attention and retain them?

 

Ayush Wadhwa, founder and creative director at OWLED Media, who himself is a podcaster and an influencer opens up on how GenZ can be engaged. 

Here is what is covered

• What is the sutra to build a GenZ audience on social?
• Does GenZ engage in email?
• Dipping toes into Augmented reality and Virtual reality
• Underrated engagement hack for driving your podcast?
• 101 of influencer marketing for businesses out there. 
• Encouraging genZ to subscribe 

What is your top priority when it comes to ranking? Do you focus more on Google News or Google Discover? How do you measure the impact of link building alone on organic performance of the site? When so many other on-page and technical factors could also be contributing to the performance.

These are some real burning questions that editors and SEO guys have been asking, for quite some time now. Which is why we got Kyle on the podcast. He had tons to contribute to the topic and also shared his viewpoints on core web vitals, amp and his relationship with editors.

Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that?

Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.

Imagine waking up on a random day and losing 98% of your traffic and millions of dollars of revenue to Facebook? And then going ahead and creating India’s biggest regional OTT platform? That’s the story of Vinay Singhal, the founder of STAGE. 

In this episode he has extensively talked about what it takes to create an ultra niche product like STAGE, the vision behind it and how it has grown to become Bharat’s own Netflix. 

He has also focused on how he establishes maximum audience ownership, and his views on how ready India is for subscriptions.

Google every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetizing has been a challenge for publishers and still is, especially with updates making drastic changes. It becomes vital for publishers to know everything about an update to act accordingly. While E-A-T, played a central role in 2020, the Core Web Values have become an important ranking factor in 2021. Jeremy Fermont, the Director of Business Development at Multidots will talk all about the new update and tell you all about what needs to be done to make your mark out there with CWV. 

About Multidots

Multidots is one of the most popular WordPress development agencies in the world. They help content publishers and digital agencies to accelerate their performance. Enterprise brands and global corporate groups such as Storyful, which is a NewsCorp Venture, National Associations of Broadcaster, Accenture, and MIT are few of their customers who trust them with complex and large scale WordPress and multi-platform implementations.

• What is Core Web Vitals all about
• Three pillars of page experience and how to measure them?
• Jeremy’s experience when it comes to content and page experience
• How to improve the CWV score? Top 3 things Jeremy advises customers.
• SEO tools you recommended to measure the CWV performance? 
• Multidots being a WordPress-focused agency- top 3 things advise your customers to do