Decoding the Shopper

Decoding the Deposit Return Scheme (DRS) in Ireland: everything you need to know!


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The Deposit Return Scheme (DRS) for aluminium cans and plastic bottles was implemented on 1 February in Ireland. Fiona Keenan, our Country Manager for Ireland, and Eimear Faughnan, our Head of Retail for Ireland, are here to help explain what DRS is, why it is so important and how consumers are responding so far.

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Decoding the ShopperBy Worldpanel by Numerator