Deconstructing Data

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement.

In this conversation, we’ll explore how data can drive behavior change, power stronger marketing insights, and personalize public messaging efforts to maximize impact.

We’ll cover:

1. Behavior Change Campaigns: Data’s Evolving Strategic Role

2. Marketing Insights: Turning Raw Data Into Action

3. Public Messaging: Personalization Through Data Insights

4. Tech Stack

Tune in for a practical discussion on how to use data to inform, inspire, and connect more effectively with your audience.

When data lives in silos, marketing falls short.

This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action.

With years of experience transforming loyalty programs into scalable, data-driven engines for growth, Cédric brings unique insight into what it really takes to drive ROI from your marketing stack.

We’ll dig into:

1. AI-Powered Journeys: Turning Data Into Relevance

2. Real-Time Data: Powering Personalized Engagement

3. Loyalty Programs: Unlocking Hidden Customer Insights

4. Tech Stack

If you’ve ever struggled with fragmented customer data or felt like your loyalty program wasn’t pulling its weight, this episode is for you.

Cédric breaks down how to move beyond vanity metrics and toward personalized, high-impact strategies, with the help of AI, automation, and the right marketing mindset.

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline.

From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance.

Today, she leads high-impact creative teams focused on transforming healthcare and wellness brands. An early digital pioneer, Janet now champions the powerful intersection of AI and creativity, showing how marketers can use technology to deepen human connection, streamline messaging, and personalize experiences.

In this episode, Janet joins David and Jessie to explore what happens when AI meets creative strategy, and why data targeting and marketing insights are more critical than ever.

Topics:

1. AI and Marketing: Transforming Engagement and Strategy

2. Data Management: Unlocking Smarter Marketing Insights

3. Data Targeting: Reaching the Right Consumers

4. Tech Stack

This is a conversation creative and data-driven marketers won’t want to miss.

Numbers tell a story, if you know how to read them.

On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action.

We’ll explore:

1. Data and Storytelling: A Powerful Marketing Duo

2. The Divine in Data: Finding the Narrative

3. DRIP in Marketing: Data-Rich, Insight-Poor

4. Tech Stack

If you want to turn raw data into compelling stories that resonate, this is the episode for you.

On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data.

Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers are no longer passive data points, but active participants in the value their data creates.

They explore the limitations of third-party data, the challenges of data accuracy in today’s ad tech ecosystem, and why user consent is the cornerstone of modern, ethical data strategies. This conversation dives into how transparency, trust, and real alignment between brands and consumers can finally make first-party and zero-party data the new industry standard.

Topics covered:

1. The Rise of Consent-Based Data: Why first-party and zero-party data are becoming the foundation for modern marketing

2. From Cookies to Consent: How the shift away from third-party data is reshaping ad tech and consumer trust

3. The Future of Data Transactions: Building a transparent, win-win ecosystem between brands and consumers

4. Tech Stack

If you're in marketing, sales, or product, and especially if you're wondering how to actually future-proof your data strategy this is a conversation you don't want to miss.

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy.

Ashleigh has built and scaled global marketing programs that actually move the needle.

Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, she knows what works, and how to prove it.

In this episode, we’ll dive into:

1. Customer Intelligence: Leveraging First-Party Data Smartly

2. Event Personalization: Enhancing Customer Experience Impactfully

3. AI and Marketing: Transforming Engagement and Strategy

4. Tech Stack

If you’re in B2B marketing or working on event strategy, this one’s for you.

Modern marketing is experiencing a data reckoning.

From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.

On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance.

With over a decade of experience translating complex trends into clear strategies, Outi helps teams connect sales, product, and marketing through data. She’ll share exclusive insights from the 2025 Supermetrics Marketing Data Report, and break down:

1. Marketing Data Overload: Managing the Mess

2. AI Marketing Creativity: Powered by Quality Data

3. Strategic Data Use: Anticipate, Don’t React

4. Tech Stack

If you’re ready to stop reacting and start anticipating with data, this episode is for you.

Tune in live every Thursday at 4:15 PM EST on LinkedIn and YouTube.

What happens when unsold inventory turns into opportunity instead of waste?

On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space.

Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and more.

As the head of Sotira, she helps retailers and brands discreetly offload and monetize unsold inventory, turning a long-standing challenge into a revenue-generating strategy.

In this episode, we’ll explore:

1. AI Agents in Retail: Smarter Supply Chain Decisions

2. The $800B Reverse Logistics Opportunity for Brands

3. Sustainable Strategies to Monetize Unsold Inventory

Whether you’re leading a retail brand, navigating supply chain challenges, or building AI-powered solutions, this conversation delivers insights on the future of logistics, sustainability, and retail growth.

How do you turn your data and content into actual business outcomes?

Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.

With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of customers while increasing their spend. She's mastered the art of aligning data, content, and marketing strategy to drive measurable impact.

In this episode, we’ll break down:

✔️ How content and data form the foundation for successful AI

✔️ What “content utility by the numbers” really means

✔️ Data-driven marketing activities that actually scale

✔️ The modern tech stack that ties it all together

If you’re looking to transform content into conversions and scale your marketing with data-backed precision, this is your episode.

Bad data is more than an inconvenience, it’s a revenue killer.

This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence.

Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust.

If you’re working with machine learning, predictive analytics, or any form of AI-driven decision-making, data quality isn’t optional, it’s business-critical.

We’ll dig into:

1. Dirty Data: Undermining AI Model Accuracy

2. Bias and Cost: The Hidden Impact of Bad Data

3. Data Quality: Protecting Revenue and Customer Trust

4. Tech Stack

Whether you’re a data leader, marketer, or founder, this episode offers a clear path to fixing the silent issue holding your AI back.