Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely.

Together, we explore how data-driven personalization is changing the way businesses connect with customers.

Here’s what Tina will share:

1. Retail Revolution: Data-Driven Consumer Trend Analysis

2. Personalization Prowess: Tailoring Experiences Through Data

3.. Trust Through Transparency: Ethical Customer Data Practices

Tina brings real-world insights from her work at Optimizely, offering practical tips you can use right away.

Whether you're in marketing, leadership, or just passionate about data, this conversation is for you.

Here's an updated look and feel of personalization for 2025. You don't want to miss this candid conversation with David, Jessie and Tina.

Balancing Speed and Trust in AI: Insights from John Telford on Deconstructing Data

In this episode of Deconstructing Data, we are joined by John Telford, Chief Client Officer at Bounteous, to explore the intersection of data, AI, and trust in today’s business world. With nearly 30 years of experience in digital marketing, John brings a wealth of knowledge and perspective on how businesses can leverage AI and data to transform customer experiences while maintaining transparency and accountability.

AI is often touted as a game-changer, reshaping how businesses operate and engage with their audiences. But as John highlights, with great power comes great responsibility. Companies must approach AI with care, ensuring that trust and transparency are not sacrificed in the rush to innovate.

We'll explore topics like:

“Move fast and break things” has long been a mantra for innovation. But John challenges this mindset when it comes to AI and data. He argues that while speed is essential for staying competitive, businesses must also prioritize trust and transparency. In the context of AI, moving fast without caution can lead to unintended consequences—bias in decision-making, loss of customer trust, and even ethical violations.

The Problem with “Move Fast and Break Things”

Enjoy the show.

Ever wonder if your campaign targeting is hitting or missing?

On this Deconstructing Data, we set the records straight with Charles Lai, Director of Analytics at Exverus Media.

Charles brings real-world examples and actionable insights to help you fine-tune your approach.In this episode, we dive into three critical areas of modern advertising:

1. Marketing Mix Modeling: Ad Strategy

2. Tracking Multi-Channel Ad Brand Impact

3. AI Tools: Capabilities and Limitations

4. Tech Stack

Whether you work in marketing analytics or lead campaign strategy, Charles brings real-world examples and practical insights you can apply to your work.

In this episode of Deconstructing Data, Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation.

Dealerships generate massive amounts of data every day, but much of it remains untapped. Todd dives into how to clean, enrich, and leverage data to unlock its full potential.

However, AI is only as effective as the data it works with, which makes data hygiene critical.

Without clean data, even the best tools will deliver inaccurate results. For dealerships, keeping data organized and accurate ensures reliable insights for better decision-making.

Examples include:

Augmented data uncovers new opportunities that wouldn’t be visible using first-party data alone.

Dealerships should regularly evaluate their systems to ensure they align with current needs and future growth.

Dealerships are sitting on a wealth of data, but without the right strategies and tools, it remains untapped. Todd provides a roadmap to turn raw data into actionable insights that drive growth.

By prioritizing data hygiene, embracing AI, and leveraging data augmentation, dealerships can:

This episode is packed with practical advice and innovative strategies for dealerships looking to harness the power of their data. Don’t miss Todd’s insights on turning raw information into a valuable tool for success!

Key Topics CoveredActionable Takeaways for DealershipsWhy This Matters for DealershipsTune In to Learn More

In this episode of Deconstructing Data session Lotame's Chief Growth Officer Alexandra Theriault discussed the role of data enrichment and identity resolution in driving marketing success.

In this episode of Deconstructing Data, we're joined by Ezra Doty, CEO of Quorum, the leading data optimization platform for marketers and publishers.

Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale.

Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the marketing tech stack for maximum efficiency.

From lessons learned in the industry to actionable advice for navigating the future of data in advertising, this episode is packed with value for marketers seeking to elevate their strategies.

Don’t miss Ezra’s expert tips and forward-looking perspectives!

This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity.

Here's what we covered:

1. Unifying Customer Data with Apollo

2. Integrating Data to Enrich Customer Profiles

3. Ads Drive Personalized Offers and Sales

4. Tech Stack

Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.

This week we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk of Redpoint Gobal.

Steve is an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. His insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike.

Here’s what we’ll explore:

Whether you’re a data enthusiast, an AI professional, or simply curious about these transformative topics, this episode promises thought-provoking conversations that matter.

In this episode of Deconstructing Data, we welcome Chris Sorensen, CEO of PhoneBurner.

Outbound calling is experiencing a renaissance, with quality over quantity being the key to success. Ensuring your phone number displays properly, having no delays, and having well-trained reps are critical to boosting connections and driving meaningful conversations.

Join us as we discuss how organizations can optimize their outbound calling strategies using data and analytics.

Topics:

- Redefining Outbound Calling: Quality Over Quantity

- Smarter Calling: Use Data to Boost Connections

- Optimizing Call Strategies with Analytics

- Tech Stack

In this episode, we'll welcome Daniel Cmejla.

The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him.

Here are the discussion topics we'll cover:

- Attribution - Is It Real?

- Relationship Between Organic Social and Web Traffic and Conversions

- Over Saturation of Outbound to a Finite List of Contacts

- Tech Stack

Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing ROI.

Expect some great takeaways from this episode including:

1. Focusing on building authentic relationships with customers and allowing them to organically advocate for your product can be more effective than relying solely on trackable marketing tactics.

2. Understanding where your target audience is consuming content and information (e.g. podcasts, social media, news sources) can help you strategically position your marketing to reach them more effectively.

3. Overreliance on outbound marketing tactics to a finite list of contacts can lead to oversaturation and diminishing returns. It's important to deeply understand your ideal customer profile and use tools that can help you identify and target the right prospects.