In this episode of Deda Sphere T.I.P.P.S., host Jamie Jennings, Vice President of Digital Banking, sits down with Deleanna Allen, Marketing Director at Public Service Credit Union of Michigan, for a powerful conversation about what happens when credit unions lead with heart and allow purpose to guide action.

The episode centers on a real‑world moment that began with a single TikTok video. When a local Wayne State University student shared her struggle to afford her final semester of college, Deleanna and her team didn’t see a marketing opportunity; they saw a human need. Within minutes, Public Service Credit Union responded publicly, stepped in to close the funding gap, and transformed one genuine interaction into a powerful reminder of what the credit union mission of people helping people truly looks like in action.

Having grown up rooted in community, Deleanna began her credit union career at just 19 as a Teller. She understands the impact financial institutions can have when empathy leads the way. Her experience across nearly every corner of the credit union, from member‑facing roles to digital marketing leadership, has shaped an approach grounded in authenticity, trust, and purpose.

Throughout the conversation, Deleanna shares how authenticity, not polished campaigns or trending tactics, became the driving force behind the response. The episode explores how genuine social media engagement can strengthen the internal culture of powering a why by building pride among existing members and organically driving new membership growth without ever feeling salesy.

She shares practical tips on how credit unions can show up on platforms like TikTok in a way that feels natural and aligned with their mission. From balancing education with humor to elevating community give‑back efforts, Deleanna explains why empathy resonates more deeply than any scripted campaign.

If you’ve ever wondered how purpose‑driven actions can shape culture, strengthen loyalty, and bring a credit union’s mission to life, this episode will leave you inspired to lead with heart.

References:

https://www.tiktok.com/@teampscu/video/7533630383443725599?is_from_webapp=1&sender_device=pc&web_id=7377417119724881450

Public Service Credit Union | Metro Detroit Credit Union

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if sustainable growth isn’t about pushing performance harder, but about building the right culture? In this episode, Jami Jennings, VP Digital Solutions at Deda Sphere is joined by guest Bret Fisher, CEO of Achieve Credit Union as they dive into insights from a Harvard Business Review study that reveals why organizations with a growth‑focused culture consistently outperform those obsessed solely with metrics.

If you’re ready to move beyond performance pressure and build a workplace that fuels growth, engagement, and impact this episode is for you.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Deda Sphere T.I.P.P.S., host Jami Jennings sits down with Trina Hoff, President and CEO of Northern Communities Credit Union and recipient of the 2025 Deda Sphere Community Champion Award.

Trina shares how a small conversation with five local students sparked the Financial Literacy Initiative (FLi), a real-life money education program now impacting schools, nonprofits, recovery programs, and tribal communities.  FLi empowers people to build confidence, set goals, and create practical financial plans.

Tune in to learn:

• What financial literacy really means—and why “real life” education matters

• How partnerships with schools, nonprofits, courts, and tribal communities fuel impact

• Why starting small, listening deeply, and filling local gaps is the key to success

If you’re passionate about community impact, cooperative values, and helping people build financial confidence that lasts, this episode is a must-listen.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of VisiFI T.I.P.P.s, Greg Olmsted, CEO of North Alabama Educators Credit Union, joins host Jami Jennings to share critical insights on how fraudsters are exploiting digital channels to target vulnerable individuals.  Greg discusses these important steps to shield both the credit union and its members:

• building trust with members, 

• recognizing red flags, and 

• implementing internal policies and procedures 

Tune in for practical tips on fraud prevention initiatives, best practices for educating your community, and proactive measures credit unions can take to stay ahead of the ever-evolving fraud landscape.

Notes:

North Alabama Educators Credit Union Video for Members: •https://www.youtube.com/watch?v=87jNc8ULRsI

Fraud Alert Poster (use as a checklist for members): https://www.fbi.gov/file-repository/fraud_alert-2.pdf/view

Cybersecurity Tips: https://naecu.org/downloads/2023%20Cybertips%20NAECU.pdf

Subscribe to our podcast on your favorite podcast app and listen to the rest of our podcasts here.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Artificial intelligence is a complex and evolving field with no common definition. Tune in to this episode with host Jami Jennings, VisiFI’s Vice President of Digital Product Management and Member Experience, and her guest Robb Gaynor, the founder and publisher of Searching for AI,  a syndicated newsfeed and video cast whose mission is to help credit unions understand the breadth of AI. 

Listen in as they define:

• Robb’s “Golden Nugget”

• Practical ways to integrate AI into credit union operations, and 

• Best practices for financial institutions looking to harness the power of AI for internal and external applications

Subscribe to our podcast on your favorite podcast app and listen to the rest of our podcasts here.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today’s episode host Jami Jennings, VisiFI’s Vice President of Digital Product Management and Member Experience, talks to Cara Macksoud, CEO of Money Habitudes about the concept of financial behaviors.  Cara explains that financial behaviors are more about how we manage money as a tool rather than the amount we have in the bank. Tune in to discover:

• The “Ostrich Effect” and its implications

• How to determine if behaviors are helpful or harmful

• Strategies for changing unhealthy behaviors

• Key steps to achieving financial awareness

• Training resources available to support positive change

Subscribe to our podcast on your favorite podcast app and listen to the rest of our podcasts here.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode our host, Jami Jennings, VisiFI’s Vice President of Digital ProductManagement and Member Experience, and her guest Angela Murphy, P.H.D., also known as Payments Elsa, break down the essential information that every Credit Union (CU) should know about Instant Real Time Payments (IRTP).  Tune in to learn how diversifying payment options can benefit both the organization and its members, discover strategies to effectively market IRTP to members, and understand how it can drive revenue.  Join us for a comprehensive discussion on how Instant Real-Time Payments can transform your Credit Union's payment strategy, enhancing both organizational growth and member satisfaction.

Subscribe to our podcast on your favorite podcast app and listen to the rest of our podcasts here.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tune in to this episode for a discussion on the current cybersecurity and compliance landscape confronting financial institutions today. Our host, Jami Jennings, VisiFI’s Vice President of Digital Product Management and Member Experience, talks to Joseph Kirkpatrick, Founder and President of KirkpatrickPrice, an independent information security audit firm, about the most prevalent threats, how cybercriminals are usingadvanced social engineering and AI, the significance of a Soc2 Type2 Audit for vendor evaluation, and more. Listen in to learn 5 ways you can stay ahead of hackers.

Subscribe to our podcast on your favorite podcast app and listen to the rest of our podcasts here.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tune in with Jami Jennings, VisiFI’s Vice President of Product Marketing Strategy, and her guest Blanche Jackson, CEO at Stepping Stones Community Federal Credit Union as they dive into affordable banking initiatives and the big impact the credit union is making in their community. Discover:

• How Stepping Stones is leveraging VisiFI’s digital banking solutions to make banking more accessible and affordable to everyone  

• How a collaboration with the Delaware Department of Corrections is educating inmates on finances and helping them save

• How they are creating new approaches to savings and financial education through partnerships with Wellthi, Kiddiecredit, and Letbob

Join the conversation and explore the future of affordable banking.

Subscribe to our podcast on your favorite podcast app and listen to the rest of our podcasts here.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a landscape where the credit union industry seems to be shrinking, a curious paradox arises – an influx of aspiring individuals eager to establish their credit unions. But what fuels this drive? On this episode, our host Jami Jennings, VisiFI’s Vice President of Product Marketing Strategy, and her guest Denise Wymore, Marketing Manager, Small Credit Union Initiatives at Zest AI discuss the credit union journey. Listen to the story of a group of people who have been working on this for 10 years and discover the challenges they navigate, from raising capital to navigating the pile of paperwork and regulatory requirements. Enter  CU De Novo Collective, a guiding light for these credit unions, offering support in this complex process. Tune in to learn how to turn dreams into tangible change.

This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.