Episode 56: Dee | Fortitude Bakehouse

Working from an organic perspective, building quality relationships and developing a strong intuition for baking and business with Dee, co-founder of Fortitude Bakehouse.

Fortitude Bakehouse is a craft bakery that specialises in sourdough. Fortitude is Dee’s most recent project and with her she has brought a wealth of experience from running many businesses within the industry including Europe’s first ever wholesale organic patisserie.

We chat about working from an organic perspective - everything from the provenance of the ingredients to the relationships built with stockists and staff members is led by this way of thinking and being. It’s deeply ingrained within Dee’s upbringing and background and it’s fascinating to hear how Dee is leading with this approach.

Fortitude Bakehouse create beautiful sourdough cakes and we discuss all the different challenges that comes with baking in this way. Adding the live element of a sourdough culture brings with it many quirks, it is interesting to hear how many variables this creates and the techniques they’ve developed to work with this. Due to the natural fluctuations seasonally and from batch to batch, Dee and her team rely on instinct and intuition and we discuss how this is cultivated from Dee and between team members.

Dee shares valuable advice about running a business throughout the episode and we also touch on the realities of working with family, a close friend or a partner, with some practical help on how you can make it work.

Visit Fortitude Bakehouse - 35 Colonnade, Bloomsbury, WC1N 1JA or find them on fortitudebakehouse.com and @FortitudeBakehouse on Instagram

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