Deep Cuts Live

An interview with Henderson Ventura, co-master blender at Tabacalera William Ventura in the Dominican Republic. Henderson works closely with his father in their family's cigar factory. He has worked with many well-known cigar brands including Caldwell Cigar Co., Room 101 and La Barba. In addition, he is co-owner of his own boutique brand, Adventura Cigars. Learn about what goes into maintaining a factory and the blending process from one of the industry's up-and-coming master blenders.

In this interview, Nick and Janine Perdomo talk about the origins of their cigar brand, Perdomo Cigars and the history of the company that goes back to 1992. Nick and Janine talk about the importance of instilling family values into their children and business and supporting their retail partners. Nick also provides a blueprint for other brand owners looking to build brand awareness without the need to release new products regularly.

This interview features two brothers, Alec and Bradley Rubin, who in recent years have carried on their family's tradition of cigar making with their own brand, Alec & Bradley. The Rubin brothers discuss their family's approach to business and brand building and reveal how they're putting their own twist with their own cigar blends and brands. They talk about the youthful wave gripping the traditional premium cigar industry and what's head for them and their company.

An interview with Eddy Guerra, senior brand manager at Davidoff of Geneva USA. Eddy has a background in graphic design and experience working in the hospitality industry. As a great marketer who typically focuses on how to create activation and engagement through unforgettable experiences, he's currently using all of his experience to build a bigger audience and customer base for Davidoff's premium cigar brands including AVO and Camacho. He shares his story and provides some tips for other marketers and designers to get more results from their work.