Deep Cuts Live

In this all-new episode of Deep Cuts Live with host Antoine Reid, Brandon Hayes talks about the 12th anniversary of Richardson, Texas-based cigar lounge and store Renegade Cigars. Learn how Brandon and his staff has built an engaged community within its store, how he chooses the cigars to stock, and why education is the driving force behind much of what makes Renegade Cigars a unique cigar store. Brandon also shares an update on Henderson Ventura and the fire that recently burned down Dominican Republic cigar factory Tabacalera William Ventura.

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Renegade Cigars: https://renegadecigars.com 

In this all-new Deep Cuts Live with host Antoine Reid, James Agopian shares his unexpected entry into the cigar world. At the request of a family friend, James started working at a cigar store even though he himself knew very little about cigars. Learn how his experiences as a retailer eventually inspired him to start his own brand, Sinistro Cigars. James talks about his experiences as a new boutique brand and some of his company's latest releases.

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In this all-new Deep Cuts Live with host Antoine Reid, father and son duo Dave and Brandon Frakes from Industrial Cigar Co. give you the information you need to make your next trip to a cigar lounge even better. We oftentimes see cigars described by their wrapper, binder and filler but that's not going to help you find a cigar that fits your palate. Hear their advice for choosing cigars and finding something new to smoke. The Frakes also give advice to other retailers who are struggling to build a loyal customer base and tips for making your store into a second home for consumers seeking a community.

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In this episode of Deep Cuts Live with host Antoine Reid, Ian and Rebecca Harvey share what it's like to be a tobacconist in 2022. Learn why ventilation is a major concern for them and why they feel more retailers need to be worried about it, too. The Harveys share their experiences with choosing product for their store, managing customer expectations, and dealing with manufacturers. Plus, learn how they've made Smokers Abbey Austin a destination for many cigar enthusiasts. --

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In this all-new episode of Deep Cuts Live with host Antoine Reid, John Laurendi shares how he turned his cigar hobby into a lifestyle brand, Peter James Co. Learn how John approached building his company and expanding it from its original product category of luxury leather cigar cases to include other cigar accessories and adjacent products such as organic coffee, parfums, sofas and more. John also gives insight into how his company approached launching its very own premium cigar brand, Los Estoico, which made its official debut in the summer of 2022. Watch until the end when he shares his motivations and what success means and is to him.

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In Episode 106 of Deep Cuts Live with host Antoine Reid, Alec Cuevas shares the story behind Sangre Nueva, the first cigar he's blended for Casa Cuevas Cigars. Learn how Alec worked with his grandfather to create this special cigar that earned him a lot of buzz and attention at this year's Premium Cigar Association (PCA) trade show. Also, Alec gives his take on cigar marketing today: what factors are keeping new adult smokers from getting into cigars? What role is social media playing in marketing efforts? Towards the end, Alec offers advice to other young professionals getting into an already established business or industry.

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In this episode of Deep Cuts Live with host Antoine Reid, Jesus Martinez shares the story of his family's cigar factory located in New York City's Manhattan borough. Learn how Jesus is carrying on a business that's over 50 years old and how he uses New York City's diversity to inspire his cigar blends for Martinez Cigars. David Rivera also shares how he approaches product development when helping Jesus build Martinez's presence in markets and stores well beyond the Big Apple. Jesus and David both share tips for others interested in started their own cigar brands as well as what they believe is necessary to build a business that lasts.

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In this episode of Deep Cuts Live with host Antoine Reid, Jerrold Miles and Corey Turner explain why being a smaller, independent premium cigar brand is actually an advantage. Learn how these two lawyers set out to create a cigar brand that would appeal to the masses and how their go-to-market method can be used by any business looking to gain traction in a competitive category. In addition to sharing the story of how Nomos Cigars came to be, Jerrold and Corey also explain the importance of proving rather than explaining a problem when it comes to business.

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In this episode of Deep Cuts Live with host Antoine Reid, Rick Rodriguez shares what life is like after leaving his position at General Cigar Company and the CAO cigars brand. When Rick decided it was time for a change, he and a friend decided to launch their own premium cigar brand named West Tampa Tobacco Company. Find out how they got started and the steps they took to find the right manufacturing partner to help them bring their blends to market. Rick also shares his advice to other entrepreneurs and why chasing after monetary profits is always going to lead businesses and people in the wrong direction.

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In this episode Deep Cuts Live with host Antoine Reid, Jesse Mariut & Steve Gherebea look back on their documentary, "Hand Rolled: A Film About Cigars." Learn how these two film makers built an entire documentary around a subject they were curious about–cigars–and how they went about finding the right people to interview and include in their documentary's production. Jesse and Steve give insight into their creative process and what they learned about content creation, editing, and how to ask the right questions to make a compelling film people will want to watch.

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