Crypto treasury companies are suddenly one of the hottest trends on Wall Street. We explain how Michael Saylor and MicroStrategy created the model and why new players like BitMine, ETHZilla, and Upexi are rushing to copy it. The strategy has sent stocks soaring but it comes with serious risks around debt, dilution, and valuation. Is this the future of corporate crypto or just another bubble ready to pop?

Listen to Zaid’s interview with ETHZilla’s executive chairman here

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