In this episode of The Rundown, we dive into Amazon’s Project Kuiper, which aims to launch a constellation of satellites to deliver internet to underserved regions worldwide. While the $10 billion investment is a bold move, analysts are wary of the project’s high cost and long timeline, especially as Amazon faces stiff competition from SpaceX's Starlink. We explore how Amazon’s unique Prime ecosystem could give Kuiper an edge and why, despite the risks, this could be a game-changer for the company’s future. Tune in for a quick breakdown of what’s at stake for Amazon.