Shane Whaley talks with Byron Kay, owner of Kona Honu Divers and Snorkel Tours, and Sarah Ellis, Senior Account Manager at FareHarbor They discuss the unique challenges of marketing a dive and snorkel tour business in Hawaii, strategies for business growth, and the importance of SEO.  Byron shares his experiences with using SEO tools like SEMrush and CausalFunnel an AI platform for boosting conversion. They also discuss the benefits of dynamic pricing and the use of nudges to increase online conversions. Byron also reveals why he thinks its crucial for businesses to hire SEO experts. Got a queston for Byron - he is a regular poster in our FareHarbor Community and is happyto answer your questions