Streaming platforms are waging a high-stakes battle for live sports, reshaping the future of media. From Netflix's record-breaking NFL Christmas debut to Amazon’s exclusive Thursday Night Football deal, Big Tech is going all-in on sports. This episode digs into how live sports drive subscriber growth, YouTube TV’s rise as a sports powerhouse, and the tension building between Amazon and incumbent media brands. Listen in for an inside look at why live sports have become the ultimate prize in the streaming wars.

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