Today I compare a great billboard and an awful billboard for inspiration on how to craft a short, but clear marketing message. And I talk about why that's important for Generation C.

Is being a radio show host worth the investment? I talked about some of the pros and cons from my experience.

Do you have to devote massive time and attention to social media in order to build your online presence? Today I cover the three different kinds of content you need to seem even bigger and more present that you might think you can.

Key Insight: Belief is a necessary requirement for patience.

In this first episode, I talk about the three step process for finding and adopting a marketing strategy you can use for years.