What happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma? Erin Nocito, Executive Director and Head of Global Media at Amgen, shares how she’s turned healthcare's famously complex rulebook into a platform for creativity, purpose, and impact.

In this episode, Erin reflects with healthcare marketing leader John Mangano on the steep learning curve of moving into healthcare, the unexpected freedom that comes with working in a highly regulated environment, and the lessons she’s carried over from brands like Walmart and Dawn. She dives into how pharma has quietly gotten ahead of other industries in areas like data responsibility, and why connecting doctors and patients through better communication is at the heart of meaningful marketing.

From navigating regulations to seizing opportunities for innovation, Erin shows that thriving in pharma isn’t about working around the rules but embracing them. 

Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it really takes to connect in today’s crowded media landscape.

In this fast-moving conversation, he explores how data, technology, and curiosity fuel better storytelling, whether it’s tailoring messages for overburdened HCPs, making patient communications resonate, or leveraging next best action strategies that actually work. Along the way, he challenges the idea that pharma is “behind,” pointing to innovations in AI, personalization, and real-time measurement already transforming the industry.

Full of practical wisdom and candid perspective, this episode delves into how the most effective marketing starts with empathy, agility, and a deep understanding of your audience. It also highlights why the next 24 months will transform what's possible in healthcare communication.

Healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his audience-first approach and emphasizes the need for human-centered storytelling in pharma marketing.

The conversation covers the industry's creative constraints and why they're no reason for uninspired work. Jameson discusses the importance of integrating more outside thinking into the industry, the missed opportunity of patient-led narratives, and how pharma can better tap into trends like social listening and connected TV (CTV) to improve reach and resonance.

Jameson also offers candid views on drug pricing transparency, the future of direct-to-consumer advertising, and his vision for evolving MM+M into a daily go-to resource. His message to both pharma marketers and legislators is clear: innovation, education, and openness are the keys to building trust and delivering better outcomes.

In this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner, Performance at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations.

Holly shares how systemic gaps in healthcare access, from rural health deserts to cultural and socioeconomic barriers, can be addressed through smarter marketing strategies, innovative partnerships, and authentic messaging. Together, she and John discuss the kinds of innovations and initiatives that can bring precision, empathy, and intentionality to healthcare advertising.

Whether you’re a marketer, brand leader, a healthcare professional, or a consumer, this conversation offers actionable insights into how technology, creativity, and compassion can be combined to make a real difference.

In this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right.

Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™—a concept that combines real-time data, programmatic media, and AI to deliver smarter, more relevant campaigns.

From the rise of patient empowerment to the challenges of data fragmentation and media scale, Chris offers practical insights and a bold vision for the years ahead. You'll also hear how the industry can create more n-of-one experiences, why personalization must be privacy-safe, and what pharma innovation teams should be focusing on right now.

In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health outcomes. Brad shares why he believes it will do so much more and that human limitations are holding the field back.

The conversation dives into AI's potential to enhance patient care by reducing administrative burdens, improving diagnostics, and even rewriting doctors' roles. Brad also explores the ethical and emotional implications of letting machines take on more responsibilities in healthcare, but he highlights the surprising ways AI could restore humanity to a broken system. 

Tune in for an enlivening discussion on the opportunities and challenges ahead as AI reshapes healthcare—and what it means for patients, doctors, and health marketers. 

In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most.

Together, they explore:

• The unique role online communities play in supporting patients with rare and chronic conditions.
• How anonymity and accessibility are changing the way people share and seek help.
• The surprising ways patients find purpose and advocacy through their health journeys.

Sara shares moving stories of lives changed, the delicate balance of privacy and connection, and insights every health marketer, patient, and caregiver should hear. This episode drives home why real connections matter more than ever.

In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and healthcare communication over the years.

Tom delves into the critical role of personalized health content, highlighting why tailored messaging resonates more deeply with consumers and leads to better health outcomes. They discuss the importance of privacy in digital health experiences, the challenges and benefits of programmatic advertising, and the ways in which healthcare providers are using online resources to stay informed and better serve their patients.

Tune in to learn about how healthcare leaders leverage data-driven strategies to create meaningful connections between patients, providers, and content—and why the future of health marketing lies in understanding each consumer’s unique journey.

In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care. 

Damon dives deep into the intricacies of marketing within the healthcare provider ecosystem, focusing on the importance of delivering timely, relevant information to doctors in a way that complements their workflow. He explains how EHR platforms have transformed over the years and why they're a critical touchpoint for marketers aiming to influence prescription decisions and improve patient outcomes. Tune in to learn about the most valuable ways to reach HCPs at the point of care.

In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often-overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth.

Jorge shares insights on the unique cultural factors that influence Hispanic health behaviors, such as family caregiving and spirituality, highlighting the underrepresentation of Hispanics in health data and clinical trials. He explains how misconceptions about insurance and financial barriers have created blind spots in marketing strategies. Jorge emphasizes the importance of culturally relevant content and the need to build trust with the Hispanic community, particularly through Spanish-language media.

The conversation also touches on the successes seen by brands that have embraced marketing to Hispanics, noting significant returns on investment. Jorge highlights the opportunities available for pharma companies to engage with this growing segment of over 60 million people and why understanding cultural nuances is essential for better health outcomes and business success.