In this episode of Deep Dive, Freya breaks down how the aesthetic world of tradwives acts as a pipeline to far-right ideology. From Nara Smith’s hyper-curated homemaking content to Ballerina Farm’s subtle messaging and Estee C. Williams’ “trad wife final boss” status, Freya establishes how trad wife influencers are reshaping and fueling alt-right narratives, whether they are doing it consciously or not.

But it doesn’t stop there. Freya also dives into the billionaire-backed forces behind it, Peter Thiel’s funding of Evie Magazine, and the role podcasters like Joe Rogan play in normalizing and spreading similar alt-right ideas.

Music composed and created by Nick StangerListen and follow Freya Zank on Substack, YouTube, Spotify, Apple Podcasts, BlueSky, and Instagram.

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In the debut episode of DeepDive with Freya Zank, we unpack the full scope of Project 2025 and the executive orders signed during Trump’s first month in office, exploring how they intersect. We also delve into Balaji Srinivasan's book, The Network State: How to Start a New Country, and examine how bots, algorithms, trad wives, and podcasters influence America’s shift toward the alt-right.

Main theme music composition is by Nick Stanger.

Follow Freya for the latest updates and discussions on Substack (@fairycrank), Spotify (DeepDive), Apple Podcasts (DeepDive), YouTube (@DeepDivewithFreya), Instagram (@fairycrank), and Bluesky (@fairycrank).