What does it take to challenge the biggest players in the game and win?

In this powerhouse episode of "That Entrepreneur Show," we sit down with R.T. Custer, a serial entrepreneur whose relentless pursuit of the American Dream led him to defeat a global Goliath.

R.T. isn't just building a watch company; he's reviving American manufacturing and preserving history, one stunning timepiece at a time, with Vortic Watch Company. But his journey wasn't without its own epic battle. Discover how R.T. and his team took on the world's largest watch company in a 6-year federal lawsuit and emerged victorious, solidifying their right to innovate and inspiring countless entrepreneurs.

In this episode, R.T. reveals:

• The unseen challenges of building an American manufacturing company from the ground up, fighting for market share against international giants.
• The resilience and strategies that allowed him to defeat a multi-billion dollar corporation in a landmark legal battle that almost reached the Supreme Court.
• His unique approach to scaling a business rapidly, from savvy influencer marketing to leveraging cutting-edge AI for his upcoming book, "American Dreamers: The David v Goliath Story Defending The Right to Upcycle."
• The profound impact of his core values—Respect, Integrity, Empathy, Freedom, and Wealth—on his leadership and company culture.
• Why should not be afraid to ask questions 
• Lessons learned from his first company, launched in 2014, for his next

This isn't just a story about watches; it's about defending innovation, fighting for your vision, and planting trees under whose shade you'll never sit. If you're an entrepreneur hungry for real-world lessons on resilience, growth, and making a lasting impact, you cannot miss R.T.'s incredible journey.

Click play now to learn how to lead with conviction, overcome monumental obstacles, and truly drive your own destiny.

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Show Partners:
Coming Alive Podcast Production: www.comingalivepodcastproduction.com
John Ford's Empathy Card Set and App: https://www.empathyset.com/

Music Credits: Copyright Free Music from Adventure by MusicbyAden.