Provenance always used to be important for luxury brands, implying exotic materials or rare craft skills. But why's it still important today in a globalised market?

Learn more at www.verbalidentity.com

Provenance always used to be important for luxury brands, implying exotic materials or rare craft skills. But why's it still important today in a globalised market? Learn more at www.verbalidentity.com

Why Where You've Come From Still Matters

When you've created the new Vision for a company, what's the hardest part of bringing it to life?
"Silencing the cultural echo." That's how the Chief People Officer of a luxury brand described it to us a few years ago.

When you've created the new Vision for a company, what's the hardest part of bringing it to life? "Silencing the cultural echo." That's how the Chief People Officer of a luxury brand described it to us a few years ago.

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