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Define Your Brand Purpose: Why Do You Exist?
Why is it out of billions of people and millions of companies, we only recognise and remember a few?
In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more head to www.growyourbrand.com.au
Key discussion points:
1) Why do some brands do a better job of motivating the masses than others?
2) Simon Sinek's Golden Circle
3) Why knowing your "why" isn't enough
4) How we bring people together to work towards a common goal
5) What questions you can ask yourself to start crafting your vision
6) Working through your template to help you define your brand purpose
Video to watch:
Check out Simon Sinek's original TED talk on The Golden Circle here: https://www.youtube.com/watch?v=qp0HIF3SfI4
A quote to share:
"Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet, when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals." - Yuval Noah Harari, Sapiens
Tomorrow's Episode:
We'll be talking about how your brand purpose relates to your brand integrity and how to build trust with the people who matter most for you to succeed at your vision.
Links:
For show transcripts and today's worksheet to help you define your brand purpose head to: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist
Or download today's worksheet directly here
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more head to www.growyourbrand.com.au
Key discussion points:
1) Why do some brands do a better job of motivating the masses than others?
2) Simon Sinek's Golden Circle
3) Why knowing your "why" isn't enough
4) How we bring people together to work towards a common goal
5) What questions you can ask yourself to start crafting your vision
6) Working through your template to help you define your brand purpose
Video to watch:
Check out Simon Sinek's original TED talk on The Golden Circle here: https://www.youtube.com/watch?v=qp0HIF3SfI4
A quote to share:
"Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet, when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals." - Yuval Noah Harari, Sapiens
Tomorrow's Episode:
We'll be talking about how your brand purpose relates to your brand integrity and how to build trust with the people who matter most for you to succeed at your vision.
Links:
For show transcripts and today's worksheet to help you define your brand purpose head to: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist
Or download today's worksheet directly here
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
Hosted on Acast. See acast.com/privacy for more information.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
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By Lauren Kress
5
11 ratings
Why is it out of billions of people and millions of companies, we only recognise and remember a few?
In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more head to www.growyourbrand.com.au
Key discussion points:
1) Why do some brands do a better job of motivating the masses than others?
2) Simon Sinek's Golden Circle
3) Why knowing your "why" isn't enough
4) How we bring people together to work towards a common goal
5) What questions you can ask yourself to start crafting your vision
6) Working through your template to help you define your brand purpose
Video to watch:
Check out Simon Sinek's original TED talk on The Golden Circle here: https://www.youtube.com/watch?v=qp0HIF3SfI4
A quote to share:
"Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet, when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals." - Yuval Noah Harari, Sapiens
Tomorrow's Episode:
We'll be talking about how your brand purpose relates to your brand integrity and how to build trust with the people who matter most for you to succeed at your vision.
Links:
For show transcripts and today's worksheet to help you define your brand purpose head to: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist
Or download today's worksheet directly here
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more head to www.growyourbrand.com.au
Key discussion points:
1) Why do some brands do a better job of motivating the masses than others?
2) Simon Sinek's Golden Circle
3) Why knowing your "why" isn't enough
4) How we bring people together to work towards a common goal
5) What questions you can ask yourself to start crafting your vision
6) Working through your template to help you define your brand purpose
Video to watch:
Check out Simon Sinek's original TED talk on The Golden Circle here: https://www.youtube.com/watch?v=qp0HIF3SfI4
A quote to share:
"Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it. Much of history revolves around this question: how does one convince millions of people to believe particular stories about gods, or nations, or limited liability companies? Yet, when it succeeds, it gives Sapiens immense power, because it enables millions of strangers to cooperate and work towards common goals." - Yuval Noah Harari, Sapiens
Tomorrow's Episode:
We'll be talking about how your brand purpose relates to your brand integrity and how to build trust with the people who matter most for you to succeed at your vision.
Links:
For show transcripts and today's worksheet to help you define your brand purpose head to: https://www.laurenkress.com/post/defining-your-brand-purpose-why-do-you-exist
Or download today's worksheet directly here
Tweet with Lauren: @laurenkress89
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com
Hosted on Acast. See acast.com/privacy for more information.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com