From Stay Away Campaigns and big changes to its Red Light District, Amsterdam’s bold approaches to improving liveability have been making headlines lately. In this conversation with Amsterdam & Partners’ Director Geerte Udo, we examine what defines a visitor of value, how to find common ground to create policy change, and her hopes for travel in the future.

**NOTE: this podcast mentions the "Stay Away" campaign. We want to clarify that the campaign is put on by the city of Amsterdam, not Amsterdam & Partners.

Presented by Destination Think with thanks to the Netherlands Board of Tourism & Conventions.

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