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Defining Content Relevance in Digital PR With Digitaloft's James Brockbank
I sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR.
Join us as James shares his expertise in:
- Understanding Google's patents and their integration into digital PR.
- Analyzing the relevancy of PR campaigns and links.
- Tactical advice for content ideation and maintaining relevance in digital PR.
And much more.
Time Stamps:
00:00:00 - Introduction
00:01:20 - Digital PR Relevancy Problem
00:08:46 - Defining Digital PR
00:11:18 - Broad Topic/News Sites
00:13:35 - Analyzing Topical Authority
00:17:58 - SEO vs Marketing
00:25:05 - Understanding Google's Algorithm
00:26:13 - Analyzing Link Profiles
00:36:00 - Ideation Process at Digitaloft
00:47:40 - Addressable Market
00:52:31 - Narrow Scope Projects
Links Mentioned in the Video:
- Google's Natural Language Understanding Tool: https://cloud.google.com/natural-language/docs/basics
- IBM Watson API - https://developer.ibm.com/components/watson-apis/
- Google's Quality Rater Guidelines - https://services.google.com/fh/files/misc/hsw-sqrg.pdf- Digitaloft- https://digitaloft.co.uk/
- James' LinkedIn - https://www.linkedin.com/in/james-brockbank/
- James' X profile - https://x.com/BrockbankJames
š Check out the full post:
https://bit.ly/4bCDRj2
š¤ Our website:
https://www.buzzstream.com
š« Join our mailing list
https://www.buzzstream.com/newsletter/
š Follow us on X / @buzzstream
View all episodes
By BuzzStreamI sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR.
Join us as James shares his expertise in:
- Understanding Google's patents and their integration into digital PR.
- Analyzing the relevancy of PR campaigns and links.
- Tactical advice for content ideation and maintaining relevance in digital PR.
And much more.
Time Stamps:
00:00:00 - Introduction
00:01:20 - Digital PR Relevancy Problem
00:08:46 - Defining Digital PR
00:11:18 - Broad Topic/News Sites
00:13:35 - Analyzing Topical Authority
00:17:58 - SEO vs Marketing
00:25:05 - Understanding Google's Algorithm
00:26:13 - Analyzing Link Profiles
00:36:00 - Ideation Process at Digitaloft
00:47:40 - Addressable Market
00:52:31 - Narrow Scope Projects
Links Mentioned in the Video:
- Google's Natural Language Understanding Tool: https://cloud.google.com/natural-language/docs/basics
- IBM Watson API - https://developer.ibm.com/components/watson-apis/
- Google's Quality Rater Guidelines - https://services.google.com/fh/files/misc/hsw-sqrg.pdf- Digitaloft- https://digitaloft.co.uk/
- James' LinkedIn - https://www.linkedin.com/in/james-brockbank/
- James' X profile - https://x.com/BrockbankJames
š Check out the full post:
https://bit.ly/4bCDRj2
š¤ Our website:
https://www.buzzstream.com
š« Join our mailing list
https://www.buzzstream.com/newsletter/
š Follow us on X / @buzzstream