You know those bookmarks dominating the header of your Google homepage? Those essential links you just can’t live without and visit every day. But it can get out of hand, unorganized, and inefficient. GoLinks improves productivity by helping teams find and share information fast with memorable short links called go/links. Head of Marketing, Brandon Most, dives into GoLinks mission to empower productivity, efficiency, and collaboration. Serving enterprises and individuals makes Brandon’s job both challenging and interesting. Product experience and interaction are crucial elements in their buying journey. So Brandon and the team prioritize frictionless conversion goals that suit any buying journey stage. From educational content to on-demand demos to free trials to sales calls; user experience, engagement, and product-led growth come first.