Leore Avidar, founder and CEO of Alt, joins the show with Scott Kitun.  As cryptocurrencies have exploded in popularity so has the rise of other forms of alternative assets like NFTs, wine and sports cards. Alt is one of the platforms leading the charge in making trading cards an investable commodity, with the idea of making everything investable a liquid asset. Leore talks about the origin story for Alt when he tried to get a bank loan against his cards (spoiler: the bank didn't accept) and set him on a course to legitimize cards as currency for longtime fans and retail investors alike. Scott and Leore get into the future of cards, liquid auctions, how to make banks fun and thinking through the customer experience from beginning to end.