Who exactly are you trying to reach — and does your brand make that crystal clear? If you hesitated even slightly, you're not alone. Most coaches, consultants, and experts either cast their net too wide or fear that narrowing their focus will cost them business. The truth is exactly the opposite. In this episode, Tonya and Michael introduce their exclusive four-part HEAP Code — a simple but powerful formula designed to help you define your ideal customer with precision and build a brand that attracts them consistently. The HEAP Code walks you through everything you need to know to stop chasing the wrong prospects and start attracting the right ones. Because when you know exactly who you serve, everything else falls into place.

00:00 Define Perfect Prospect

00:19 Why Most Struggle

01:14 HEAP Code Overview

05:25 Author Niche Example

07:13 Profit Beyond Money

08:36 Free Guide And Wrap