The message I seem to be getting lately all sounds the same: Define your target audience, find a problem they have, and offer solutions for them. I know that’s sound business advice; I don’t know if it’s my stubbornness or my streak of defiance, but I want to rebel every time I hear that. In this episode of Getting Work To Work, I’m going to explore how you can make the stuff you want to make and then find your niche, genre, or tribe.