In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a sweeter pineapple and a crispier version of lettuce.

Since the pandemic hit, Del Monte opened its first-ever retail location in Dallas, and has vertically integrated its farming and factory operations with direct-to-consumer sales. It's also changed food packaging, to deliver more fresh, pre-cut fruit because consumers are looking for items that haven't been recently handled by store associates.