Nicholas Loise is the Founder and Chief Sales Officer at Sales Performance Team, a company that helps small- to mid-sized businesses improve their marketing processes. As a salesperson, leader, entrepreneur, and marketing executive, he has achieved staggering sales, revenue, and EBITDA growth. Nick is the author and co-author of various books on sales and marketing, including The Ultimate Guide To Managing Your Sales Team. As a keynote speaker, he has shared the stage with notable figures like Dan Kennedy, Russell Brunson, and Joe Polish.

In this episode:

Most entrepreneurs know how to sell, and some even excel at it, so when it comes time to transition from the field to business ownership, they struggle to relinquish their duties. How can you equip your salespeople with the tools to assume control of the process?

As both a salesperson and leader, Nick Loise understands that no one will sell your products or services your way. However, when delegating the process, providing your sales team with comprehensive systems and step-by-step guides allows them to follow your lead. This involves teaching your salespeople everything about your target market, including their needs, problems, and preferences, and identifying how your services fit within their reality. 

In today’s episode of Systems Simplified, Adi Klevit welcomes Nick Loise, the Founder and Chief Sales Officer at Sales Performance Team, to discuss training your team on your proprietary sales process. Nick shares insights into an effective sales training program, the importance of an organized CRM, and developing a robust follow-up system.