Eli Wachs is the Co-founder and CEO of Footprint, a company revolutionizing digital identity verification and data privacy. He is also the Founder of Tech Fights Dobbs, a group of privacy and women’s health companies using technology to protect women post-Roe. Before founding Footprint and Tech Fights Dobbs, Eli founded two additional companies, including one that tracked infectious disease spread.

Hiring the right people and implementing efficient systems are critical for any startup’s success. Many early-stage companies struggle to define clear roles, leading to misalignment, inefficiencies, and slow growth. How can startups implement structured systems to scale efficiently?

Identity fraud expert Eli Wachs emphasizes the importance of structured hiring and strategic systemization to maintain agility while scaling. Startups should hire with clear roles in mind rather than bringing on generalists without specific objectives. Eli also encourages startups to balance processes with flexibility, ensuring systems support growth rather than create unnecessary bureaucracy.

In this episode of Systems Simplified, Adi Klevit chats with Eli Wachs, the Co-founder and CEO of Footprint, about how he scaled his identity fraud business using intentional systems. Eli talks about how Footprint prevents identity fraud, his method for hiring high-performing individuals, and how he balances remote and hybrid work with his team.

Jodie Cook is the Founder of Coachvox AI, a company that creates AI coaches based on thought leaders. In 2011, she established JC Social Media, a digital agency she sold in 2021 to begin coaching entrepreneurs. Recognized in Forbes' 30 Under 30 list in 2017, Jodie contributes to Forbes as a senior writer on entrepreneurship and AI. She is also the author of The Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom.

If you’re feeling stuck in your business, constantly handling every task yourself, it may be time to introduce systems and processes. Many entrepreneurs hesitate to implement structured workflows, fearing they may lose control or stifle creativity. How can systemizing your business give you more freedom while improving efficiency and profitability?

Entrepreneur Jodie Cook faced this challenge while running her social media agency. Overwhelmed by daily operations and unable to take a break, she realized she needed a structured approach to scale. By documenting every task, delegating responsibilities, and creating standard operating procedures, Jodie transformed her agency into a self-sustaining business. This allowed her to sell the agency at a high multiple without a lengthy transition period.

In today’s episode of System Simplified, Adi Klevit interviews Jodie Cook, Founder of Coachvox AI, about how she implemented structured systems to exit her business. Jodie shares the pivotal moment that forced her to delegate, the impact of well-documented processes on business valuation, and how she helps coaches scale through AI-powered coaching models.

Sneer Rozenfeld is the CEO of Cyber 2.0, a cybersecurity firm that prevents the spread of cyberattacks within organizational networks. Under his leadership, Cyber 2.0 has developed a unique approach to cybersecurity, applying biological models and chaos theory to enhance defense mechanisms. With over 20 years of experience in sales, Sneer has held senior-level positions, such as VP of Sales at Mobisec Technologies and Zoltrix.

With cyber threats and attacks becoming increasingly common in business environments, companies must protect sensitive data and operations. How can you implement effective security measures to defend against evolving cyber threats?

Cybersecurity professional Sneer Rozenfeld simplifies complex cybersecurity concepts to promote innovative defensive strategies. Cyber threats spread similarly to biological viruses, so traditional detection-based securities are no longer sufficient. By leveraging chaos algorithms — similar to weather prediction systems — and behavior analysis, companies can prevent cyberattacks from infiltrating their networks. Sneer also warns of sophisticated cyber scams, such as hackers posing as recruiters to exploit employees and gain system access, highlighting the importance of proactive security measures.

In this Systems Simplified episode, Adi Klevit chats with Sneer Rozenfeld, the CEO of Cyber 2.0, about how businesses can strengthen their cybersecurity systems. Sneer shares practical strategies for reducing cyber risks, explains the limitations of relying solely on employee training, and offers insights on integrating advanced security solutions to stay ahead of cybercriminals.

Jerome Myers is the Founder of Exit to Excellence, which guides founders through the business exit process. He is also the Founder and Real Estate General Partner at The Myers Development Group, LLC, which specializes in creating and executing strategic real estate investments. 

Previously, Jerome led a $20 million operation at a Fortune 500 company, where he advised on revenue growth, work-life balance, and philanthropy. Through his NEO Navigator program and DreamCatchers podcast, he guides founders through key life transitions to help them build lasting legacies and contribute to their communities.

Many business owners struggle transitioning from leading their company to life after an exit. This process involves more than just financial planning; it requires addressing emotional and practical challenges, including identity shifts and finding purpose beyond the business. How can entrepreneurs prepare for this transition effectively?

Post-exit strategist Jerome Myers introduces his eight-exit transition system, which guides founders through key stages such as leaving employment, stepping away from daily operations, achieving a liquidity event, and creating a lasting legacy. He also highlights the six centers of doubt — identity, relationships, work, health, prosperity, and significance — that many entrepreneurs face after selling their businesses. By addressing these areas in order, founders can navigate their exit with confidence and clarity.

Tune in to this episode of Systems Simplified as Adi Klevit interviews Jerome Myers, the Founder of Exit to Excellence, about transitioning to a post-exit lifestyle. Jerome talks about identifying his business niche, the process of exiting your business, and his trajectory through corporate America.

Richard (Rich) Walker is the CEO of Quik!, which provides form automation and management solutions to help companies maximize efficiency and productivity. He has launched more than 10 companies and hosts The Customer Wins. Before founding Quik!, Rich was a Financial Planner at Cetera Investment Networks and a Business Consultant at Arthur Andersen. He is also the author of It’s My Life! I Can Change If I Want To.

Most entrepreneurs experience financial anxiety, especially when first beginning. This includes facing instability, uncertainty, and decreased sales periods. How can you shift your mindset to focus on fulfillment rather than financial performance?

Veteran entrepreneur Rich Walker defines prosperity as impacting individuals and finding purpose in your entrepreneurial endeavors. Rather than approaching challenges as barriers, Rich recommends embracing them as opportunities to grow, allowing you to manage uncertainty and financial instability with confidence. Creating and documenting company-specific systems and processes is also crucial to navigate sales fluctuations.

Join Adi Klevit in today’s episode of Systems Simplified as she chats with Richard (Rich) Walker, the CEO of Quik! about navigating entrepreneurship with confidence and fulfillment. He talks about his entrepreneurial wins and failures, the premise of his book, and how to identify your ideal customers.

Mark Coudray is the Founder and Principal Advisor of Catalyst Plan, a program that helps businesses achieve growth and profitability. He is also the Founder and Principal Advisor of Coudray Growth Technologies, a firm specializing in business coaching and consulting for the screen printing industry. With over five decades of experience, Mark began his career by establishing a screen printing business at the age of 19. He was also recognized as the Profit First Professional of the Year in 2019.

Many businesses struggle with sustainable growth, often facing challenges related to inefficiencies, cash flow management, or customer retention. Without the right systems in place, companies may find themselves in a cycle of stagnation and financial instability. How can businesses implement strategic processes to achieve long-term success with minimal effort?

According to business growth expert Mark Coudray, achieving profitability and scalability requires a data-driven approach that focuses on optimizing operations and leveraging specific financial strategies. By implementing frameworks such as Profit First and his proprietary "physics of profit" model, businesses can improve cash flow, prioritize high-value opportunities, and create a roadmap for sustained growth. Mark emphasizes the importance of understanding customer behavior, refining operational efficiencies, and shifting from a reactive to a proactive mindset.

In the latest episode of Systems Simplified, Mark Coudray, Founder and Principal Advisor of Catalyst Plan, joins Adi Klevit to discuss his strategies for accelerating business growth with little effort. Mark shares insights on using data analytics to drive decision-making, structuring operations for efficiency, and adopting value-based pricing to maximize profitability.

Dr. Nestor Rodriguez is a board-certified emergency physician and the Medical Director of Carbon World Health, a medically supervised spa and fitness facility. He is also the Medical Director of the Emergency Department at Watertown Regional Medical Center. With a passion for health and longevity, Dr. Rodriguez has worked with elite professionals and athletes to help them prevent disease.

Entrepreneurs often neglect their health and wellness, believing they must sacrifice personal well-being to grow their businesses. How can business leaders prioritize their health while maintaining peak performance in their companies?

Physician Dr. Nestor Rodriguez believes optimizing health is essential for long-term business prosperity. Much like running a company, maintaining wellness requires a systematic approach. Dr. Rodriguez emphasizes recognizing the importance of health before implementing personalized nutrition, exercise, and sleep routines. He also recommends seeking expert guidance to avoid confusion from conflicting health advice and to create a tailored wellness plan.

In this episode of System Simplified, Adi Klevit interviews Dr. Nestor Rodriguez, the Medical Director of Carbon World Health,  about systematizing health for business leaders. Dr. Rodriguez discusses the importance of proactive health strategies, how to integrate wellness into busy schedules, and why a healthy lifestyle is critical for sustained business success. 

Adam Goldman is the Franchise Consultant and Coach at FranchiseCoach, where he provides personalized coaching sessions for franchisees and franchisors. With over 20 years of experience as an investor and franchise consultant, he has founded and scaled three companies, including an IT company and an investment company. Adam also grew the Vanguard Cleaning Area Developer into a multimillion-dollar enterprise with over 30 franchisees and 300 customers before selling it.

Franchising offers a structured pathway to business ownership, but it isn’t for everyone. How can you determine if franchising is right for you and identify an ideal franchise business?

According to franchise coach Adam Goldman, franchising relies on leveraging systems and support mechanisms provided by the franchise, including training programs, marketing assistance, and operational frameworks. These systems enable entrepreneurs to scale efficiently while allowing for some creativity within the established guidelines. Becoming a franchisee requires following proven processes, collaborating with corporate offices, and aligning personal goals with the franchise’s systems and purpose.

In today’s episode of Systems Simplified, Adi Klevit welcomes Adam Goldman, the Franchise Consultant and Coach at FranchiseCoach, to discuss breaking into the franchise model. Adam talks about the importance of aligning yourself with franchises’ established systems, how to excel as a franchisee, and how he became a franchise coach.

Chris Hamilton is a Partner at Hotchkiss Insurance, which provides business and personal insurance, risk management, and employee benefits consulting. In his role, he leads the employee benefits practice by advising consultants and specialists focused on helping companies improve performance and profitability. With nearly 20 years of experience in corporate finance and insurance, Chris has worked with mid-market, regional, and national employers. 

With rising healthcare costs, businesses struggle to provide valuable benefits to employees. Many entrepreneurs don’t understand the forces driving these costs and the inequities within the healthcare system. How can businesses manage healthcare expenses effectively without compromising coverage?

According to insurance expert Chris Hamilton, escalating healthcare costs stem from industry consolidation, rising provider expenses, and vague insurance company practices. He explains that many businesses purchase traditional fully insured plans, which may involve high premiums and conflicts of interest with insurers. Chris advocates for partially self-funded health plans, in which employers assume part of the risk and gain more control over costs. This strategy enables companies to customize their plans, engage in direct contracting with providers, and offer enhanced benefits at lower prices.

In this episode of Systems Simplified, Adi Klevit interviews Chris Hamilton, a Partner at Hotchkiss Insurance, to discuss strategies for controlling healthcare costs and enhancing employee benefits. Chris shares insights into partially self-insured plans, the role of direct contracts in reducing expenses, and his experience with a direct agreement that significantly cut the cost of surgery.

Rick Kranz is the Director of The AI Marketing Automation Lab, a premium community of marketing professionals leveraging ready-to-deploy marketing automations. With entrepreneurial and Fortune 500 experience and 15 years of managing digital marketing agencies, he bridges the gap between advanced AI technology and practical business applications. 

Automation is becoming standard as companies look to enhance efficiency and maximize sales. With the rapid adoption of AI, businesses can automate and optimize time-consuming and labor-intensive tasks. How can AI transform the sales process, and what tools can facilitate this evolution?

Digital marketing and automation whiz Rick Kranz recommends integrating AI tools like Claude into your CRM to develop automated sales agents. These agents can conduct in-depth research into prospects, allowing you to develop an outreach process. Claude and other AI tools can also create customized outreach campaigns based on prospect and business goals. When integrating AI tools into your sales processes, Rick emphasizes maintaining authentic human input to enhance the customer experience. 

Tune in to the latest episode of Systems Simplified as Adi Klevit sits down with Rick Kranz, the Director of The AI Marketing Automation Lab, to talk about automating the sales process through AI. Rick shares how AI can streamline the customer research process, the differences between popular AI tools, and how to customize prompts for outreach campaigns.