In This Episode

What if your next sales hire wasn’t a person, but an AI agent?

In this episode of Systems Simplified, host Adi Klevit sits down with Frank Sondors, Co-founder of Salesforge AI, to discuss how autonomous AI agents are revolutionizing the way businesses handle outbound sales. Frank introduces “Agent Frank,” an AI sales development rep that crafts personalized outreach emails, sources leads, and even adapts tone and language by region or industry.

The conversation dives into how companies can integrate AI agents alongside human reps to create more scalable and efficient systems. Frank explains the legal and operational limits of automation—and how to work within them. Together, Adi and Frank emphasize the importance of documenting and optimizing processes before automating them, ensuring the AI operates within clear, strategic frameworks.

Listeners will walk away with an understanding of how AI can power sales growth, where to start, and why well-defined processes are the backbone of any automation initiative.