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Exceptional content is the key component in the transmission of your message, generating traffic, and selling your product or service. However, there are several other elements that will make your content or effective with your readers and prompt

them to take the action you want them to take.

1. Be mindful of your readers, instead of the search engines. So many blog writers focus on creating content for Search Engine Optimization, and they fail to realize that it is about the reader rather than a Google page rank.

People crave quality content that helps them in solving a problem, provides essential information, or gives them entertainment. It is critical that the reader be the priority in your creation of content. This enables you to get and hold their attention and lead them to make a purchase.

2. Your readers are more important than your program objectives. A portion of what adds fuel to the social media fire is that people want to know how to make money from these platforms. Internet marketers clamor to find out what content to put on Facebook or which tweets will be profitable for their business.

This approach does not have the reader as the most important element, and will not add any money to their bottom line. You must determine what your audience wants, and decide on the best means to deliver that needed content. It is never about the social media venue... but it is about giving people what they want.

3. Realize that is okay for readers to share, download, or embed your content, because this generates more traffic to your website and get you more readers of your content. It will work against you if you think that your content has to remain only on your website. This limits both your readership and your profits. Think of your content as spokespersons on a global tour to tell the world about you and your site and allow that content to lead them to your website and products.

4. Determine to be prolific by writing one article or blog post per week. This quantity will increase as you produce content on a more consistent basis. Create quality content and keep tabs on what gets a rise out of a large number of your readers.

Check what produces the most reader responses. This is a good gauge of what your readers need or want.

5. Maintain a sense of open mindedness and flexibility. You may have a plan of what content you will produce for readers or video viewers on a given topic that you selected for them. However, they may provide you with subordinate topic in your content based on their comments and reactions to what you produce. In short...give them what they want.

Readers love to interact with the blog or content creator, and your follow up interaction speaks volumes about you, as does your content.

You can always revisit your plan at a later time. What has fired them up now is what will profit you in the present, and can also lead to future sales.

For instance, you may have a blog series lined up about how the media operates. Then some celebrity does something deemed crazy or some other antics, which gets them an inordinate amount of free publicity. Your readers get fired up about how they can get free publicity for their business. You have to go with what the reader wants. This is a win-win situation for both of you.

You can bring in experts to interview on a topic that is the most interesting to your readers and again easily give the visitors exactly what they are looking for.

6. Commit to your blog posts and give responses to reader comments, observations and replies.

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In this video, you're going to learn how to choose a domain name and hosting service to help you in your quest as an online marketer to maximize traffic and conversion on your website or blog.

Your goal when picking a domain name is to choose a name that not only represents your brand and lets people know what you're about and what's unique about you, but that also positions your website to influence customers' minds.

You'll also want to include keywords in your domain name so that it's more likely to come up in search engine results when people are searching for a particular phrase that's also in your domain name.

Here are some tips for choosing a good domain name. The first is to keep it short. Now it might be hard to find a domain name that's only one word, two words, even three words, but I would go for three if possible, otherwise four.

Keep it memorable, something that's catchy and is going to stand out in people's minds that's not easily confused. Like I said make it clear what you're all about and what they're going to get there to the degree that you can, and also something that's hard to misspell. If it's a certain word or your last name or some kind of industry jargon, then keep it simple.

Also, it needs to relate to the core of your business. Like I said, it should tell people what you do and what they can expect once you get there. If you do that, you will be more likely to get people typing it in, coming to your site, and they will be a little more pre-qualified and ready to convert once they get there.

Once you've brainstormed a couple of suitable domain names, the next step is to search and see if they're available or if someone else is using them already.

The easiest way to do this is to not bother checking if they're available as you're brainstorming them. Just make a list on a piece of paper as fast as you can of every possible name and variation that would work for you.

Then, go to the same place you would to purchase your domain name. I will give you a couple of places to go later and type in the domain name and see if it's available. Narrow it down to see which ones are left and then, of those that are available, pick the perfect one for you.

The next step is to choose a place to purchase and register your domain name.

The most popular domain registrar is GoDaddy.com. You’ve probably seen their Super Bowl commercials. They have done a pretty job. A lot of complaints though come through them, though. It's hard to transfer out later on.

I prefer NameCheap. The domains are a little bit less, and not as much upselling and confusion when you are in the process of purchasing it in your shopping card.

And you can also get a domain name through the same company that you use for hosting. We'll cover those in a minute, but if you're using Bluehost for hosting for example, you can also purchase a domain name through Bluehost and that could save you some time as you won't have to transfer the nameservers later, which is a small step but can be confusing at first if you've never done it.

Once you've got your domain name taken then it's time to choose a hosting service.

So what's exactly is this? Well, I won't bore you too much with the technical details,

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Facebook remains the king of social media platforms. There are over 1.5 billion active users on Facebook. But, it’s not the only social networking site out there.

LinkedIn is still going strong and was purchased by Microsoft. Twitter, Pinterest, Tumblr, Instagram, Reddit, and Google Plus are also attracting millions.

Which of these social media sites should you focus on for your online marketing campaign? Spreading yourself too thin is a possibility for entrepreneurs. Instead, devote your energies to two or three platforms.

Use the following tips to determine which social media platforms will best help you connect with your target audience.

Facebook

Due to the sheer number of users, Facebook should definitely be a part of your social media marketing (SMM) strategy. As mentioned, they have over 1.5 billion active users. Almost everyone seems to have a Facebook account.

It’s estimated that about 77% of all female internet users and 66% of men have a Facebook account. Though, the numbers shift depending on your target age group. About 87% of people 18 – 29 have a Facebook account. The numbers drop to 73% for those 30 – 49 years old.

You can target just about any demographic through Facebook, as a part of your SMM campaign. Though, you should still include one or two additional sites in your strategy.

Twitter

Twitter has reached 310 million active users, which makes it the third most popular social networking site after Facebook and YouTube. For the 18 – 29 age group, about 37% of the population has a Twitter account. Twitter is well-rounded. A nearly even number of users are men and women.

As with Facebook, Twitter covers a wide range of users. Though, younger generations are more likely to have a Twitter account. Due to the ease of sending out tweets, it remains a popular option for entrepreneurs that want to quickly build a social media presence.

Twitter is very beneficial for entrepreneurs that are just starting out or those that want to specifically target a younger audience.

LinkedIn

LinkedIn is close behind Twitter, with over 255 million users. Nearly half of people with a college degree have a LinkedIn account. LinkedIn is well suited for B2B marketing, as well as for marketing professional services or products.

LinkedIn users tend to skew into the higher income brackets and are more likely to have some level of higher education.

Pinterest

Pinterest is another option, depending on your target audience. They have over 250 million users. 42% of women have a Pinterest account, while just 13% of men use this site. Pinterest remains heavily geared towards women.

If your products or services are targeted directly at women, then Pinterest may be a beneficial site to include in your SMM strategy.

Which Sites Should You Choose?

You should think about your target audience. Who do you want to reach? You won’t get anywhere by targeting the entire population. Focus your efforts on specific segments of the population.

As your brand grows, you can increase your presence and target larger groups. But, you will still use individual campaigns to target these groups.

Two to three sites, including Facebook, are a good starting point for most entrepreneurs. If you feel that you can handle the demands of keeping up with more than that, then go ahead. Just know that an SMM campaign should remain consistent. Create a schedule and stick to it.

If you’re finding it hard to market your products or services through social media, rethink your strategy.

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When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.

All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.

I’ll give you a few simple tips that you can use to increase your online exposure without having to increase your marketing budget.

Use Consistent Branding

If you want people to recognize your brand, you need to be consistent with your branding. This means using the same logo on your website and social media profiles. Anywhere that your logo or business branding appears, you should use the exact same image.

You want to ensure that people realize that your website and your social media profiles are one and the same. They aren’t two separate individuals or businesses.

So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding that appears on your website.

Gain More Social Media Followers

Once your branding is in place, you should focus on gaining more social media followers. It doesn’t cost a dime to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.

This means that you’ll be posting at least 10 times per week. But, you don’t need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.

Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps you gain followers without having to pay for marketing.

Start Creating High-Quality Blog Posts

Sharing content on social media should help you gain followers. It’s difficult at first, but once you pass 100 followers, it’ll become easier. Then, start creating high-quality blog posts.

You’ll already have a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers that you’ve gained will share these posts, increasing your online exposure without requiring any additional spending. 

Write Guest Blog Posts for Other Sites

After you get the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites that get a lot of traffic. Getting a guest blog posted on one of these sites will increase your online presence and help you establish yourself as a voice of authority.

Share Your Opinion with Everyone

The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. What I mean by this is that you need to comment on blog posts, comment on social media posts, answer questions on Q&A websites, and become active on relevant forums.

Blog and forum commenting can help you earn backlinks, increasing your search engine rankings. Commenting on social media or answering questions on Q&A websites can help you get noticed. These steps build backlinks, increase recognition, and could help you gain more followers.

You can increase your online exposure without spending additional mone...

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Wazup everybody! I'm here to bring you an announcement about what's to come. I'd like to thank you for joining us and listening to our podcasts.

In order to bring you more value in following us, we’ve brought podcasting to you in order to allow you to be able to listen to us whenever you want or have the time to and we also give you FREE PDF transcripts to download. Be sure to join our website by filling out the form on our sidebar.

Subscribing via: iTunes, Blubrry, Google Play, and TuneIn (also on the sidebar) will get you the podcasts as soon as they are released without you having to visit the website.

As mentioned in the previous podcast about outsourcing, well here’s what we did… We will now be adding a new feature to bring you even MORE VALUE… FREE DOWNLOADABLE VIDEO TRAINING!! We don’t have the time or equipment ourselves to do the customized videos, so we outsourced the work to be done for us to provide this to you. YES, they are generic videos; but the information is still valuable to you. Along with the videos, you will also get two (2) additional, FREE PDF files to download: a video transcript and notes from the video.

Why are you just giving this away free when other people are charging for their training?

It’s simple… If you are new to wanting to build an online marketing business and website, initial investment + training(s) DOES COST. We asked you to follow us in our journey. So for following us, we give you FREE, valuable tips and training that can help you prepare or even re-shape your online business or any business you may have. That's only fair.

As we are entrepreneurs, just starting in the online marketing business, you are seeing exactly what we are doing and how we are making decisions to make it work for us. Basically, we are showing you how we are applying a combination of past experience + updated technologies + invested training and putting it all together to work for us.

No there is no one-way to do this; this is just our way. What is standard are the things that make it work. That is the value in the information we post about on our website. We’re not re-inventing the wheel, but we are being a bit creative in helping you understand what you can do to make what you’re doing better.

10yrs ago, when I wanted to do this (online marketing thing), it was more expensive and there was no training or tips to follow. It was just online marketing system(s), seminar(s), startup guide(s) and no resources. You were left to figure it out on your own. So I didn’t invest or get involved; I continued running the business I had at the time. The only reason I even looked into online marketing (at that time) was because I wanted to build an additional stream of income.

Now with my present wife/partner, who has been through some of the new training(s) during the past six (6) months, she is now up-to-speed and we are working things side-by-side building additional streams of income.

So if you haven't already, don’t forget to join our journey in the sidebar. Along with these valuable tips that we give, you can also benefit from some of the training she received. Just >>CLICK HERE<< to get started.

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Hi followers! This is Delia Rodriguez speaking to you from R&R Enterprise Associates Online. This is my first recorded podcast; hope not to disappoint.

Ok so for starters, I am a regular person that loves life and enjoys every bit of it. This is where Changing Our Lifestyle comes in. The journey my husband Tony and I decided to go on. Running an online business in order to free ourselves from the corporate world and enjoy life as it should be.

This starts with freeing your mind of limited thoughts. People hold themselves back from the life they truly want to live. I'd like to say the one very common and destructive thing is that they think too much. People are overly distracted by what the media continues to feed them. The media feeds you practically all of your lives. They leave no room for you to decide what you want out of life for yourself. Now thinking things through can be a great thing of course. But being an over thinker can result in becoming someone who stands still in life.

I like this quote:

“The positive thinker sees the invisible, feels the intangible, and achieves the impossible.”

Think about that for a moment...

It is so much easier to be pessimist, than to be optimist. To look at the glass half empty, instead of a half full glass. To criticize and complain, instead of expressing our appreciation for everything that we have. Right? Today I'd like to speak to you about becoming a positive thinker. Hopefully you will realize that it’s a lot easier to be a positive thinker than to be negative, and easier and healthier to be optimistic than a pessimistic.

Here are 6 tips I found from different resources that I know can help.

Putting things into a wider perspective. It is very easy to fall into a trap of over thinking minor things in life. So when you are thinking, ask yourself will this matter in 5 years or even in 5 weeks? People have found that widening the perspective by using this simple question can snap them quickly out of their "over thinking" to let that situation go and focus their time and energy on something that does matter to them.

Focus on what you want. The mistake most of us make when having a problem is to talk about it over and over again instead of focusing on the end result; instead of focusing on what we want to achieve.

Realize that you cannot control everything. Trying to think things through 50 times can be a way to try to control everything. To cover every eventuality so you do not risk making a mistake, fail or look like a fool. But those things are a part of living a life where you truly stretch your comfort zone. Everyone who you may admire and had lived a life that inspires you has failed and made mistakes. They also have seen these things as valuable feedback to learn from them.

Let go of your need for perfection. When you try to do everything perfectly, you meet with stress and frustration, because it is impossible to be perfect at everything you do. And why would you want to be perfect, that leaves no room for improvements.

Become a person of action. When you know how to get started with taking action consistently, each day, then you will not procrastinate by over thinking it. Set some deadlines for yourself. It can help you become a person of action. Taking small steps forward, one step at a time and focusing on your goal, can become a habit that can work well for you.

Learn to be present in everything you do. When you become present and really engage in the now, your whole life will become so much easier and you will realize how your problems will start to disappear, little by little.

 I hope these tips had some value for you, until next time.

Watch this ENTIRE video to discover the #1 resistance-free marketing strategy that generates more sales and commissions faster than anything else in existence!

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First… I would like to thank you all for followin us! I know we haven’t been totally personal with y’all; and you’ve probably ran into some of our bugs… We greatly appreciate you joinin us & for your patience. Since we built this website ourselves, we are our own technical support. Like I mentioned in our 1st Personal Blog - never let the challenge win.

So let me help you see what we’ve been doin… The BOSS has been going through some business trainin in order to understand what we are got ourselves into. This is her 1st ever attempt at entrepreneurship. She’s done read books that have helped her see in the minds of rich people and how to think positive. You ask… “Why she readin books like that? How does that help you?”

You see, when I was in college goin thru my MBA in Entertainment Business, our required readin were books jus like that. It helps get your mindset outta your norm. Gives you a different perspective; seein yourself from the inside out. Those books help you develop and prepare, mentally, for the challenges ahead.

Soooo… it allowed us to converse about what she read. I was able to help explain the theories/concepts in a way she could understand. Break it down in other words. Since I’ve had the experience, I was also able to help her thru the trainin. I was able to confirm that what she was learnin was equivalent to what I learned in college; all w/o the homework, projects & time I spent when I was in school.

We also work full-time jobs… & this trainin was all online webinars. So it didn’t interfere w/us spending time together. Actually, it jus helped us to continue spending our normal time together as well as create a new chapter of life together. In today’s world, couples & marriages are strugglin because of no communication or togetherness. We’ve never had that type of problem, so this is definitely a way to build. Plus, we have divided up responsibilities based on our strengths. She’s The BOSS; I’m the techy guy aka IT aka that Guy… “fix it!!!”

Yea… cause me building the website from the ground up… a challenge but, not hard. Easier for me cause of my computer-savvy-technical-background & experience; but my 1st problem was web design language(s). You know the language(s) w/all the funny letters like: HTML, XML, CSS… yea those guys. I still need to learn that BUT… the site still had to be built, tested & runnin. Shortcuttin was gettin a Word Press setup. Work still had to be done; but done easier. Still a shortcut w/o shortin what was needed. You can’t shortcut yourself from success by shortenin the process or thinkin everythin is FREE & no investment is needed. “Tony… WTF are you talking about?”

A website is an investment – there’s no way around callin it anything other than that. So I could have spent (invested) $900-$1,000 by havin somebody build & implement all that we needed for our website. I could’ve taught my wife everythin that she learned from those books & webinars – savin money… We both work but not at the same times. She works from mornin to evenin’s; I work from mid-day to night. We have a 4hr difference there. Plus our days off are not the same….

We literally saved money by me building the website and re-invested what was saved into the webinars & whatever books. Some books had to be bought and others were offered for free because she participated in the webinars. A