It's no secret that on this podcast we believe revenue is the responsibility of all go-to-market teams. But that begs the question, how do we think about attribution for sourced revenue?

Christy Marble, the current CMO of Pantheon - a WebOps platform that empowers marketers and developers to create, iterate, and scale websites - has been thinking about this question for years, and she always comes back to the same answer: Marketing's job is to delight and deliver value to their customer's at every aspect of their business.

In this episode of Revenue Talks, Christy explains what exactly delighting customers and delivering value at every aspect of the business looks like at Pantheon. She and Katie discuss leveraging automation to find out what buyers want and need, and they reminisce on direct mail - is it really dead?

Like this episode? Let us know by leaving a review! You can connect with Katie and Christy on Twitter @KatieJfoote, @MarbleChristy, and @DriftPodcasts.