Topics Covered In This Episode

• Understanding Pitches: Mercer defines pitches as personalized offers to clients, focusing on presenting solutions tailored to their needs.
• Strategic Approach: Jeff emphasizes strategic planning for successful pitches to ensure preparedness and profitable relationships with clients.
• Sales Importance: Pitching is crucial in sales, with a well-crafted pitch deck being essential for overcoming objections and building trust.
• Pitching Process: Jeff outlines three distinct stages the discovery call, the pitch itself (meetings with decision-makers), and the proposal, he recommends in-person meetings for higher-stakes pitches.
• Customization: Jeff stresses the importance of customizing pitch decks and proposals based on client feedback and research to make pitches feel personal and tailored.
• Marketing Integration: Mercer and Jeff discuss aligning sales and marketing efforts to create a seamless customer experience and maximize business growth potential through effective pitching strategies.

Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=1n366418