In this episode, Cynthia Zenti shares her journey in sales, starting at the age of 13 and selling over $1 billion in cumulative revenue. She emphasizes the importance of understanding the purpose of selling and how it can help people. Cynthia discusses the need for salespeople to step outside of themselves and empathize with their customers, detaching emotionally from the sale. She also highlights the significance of creating a safe space for diversity, equity, and inclusion in the workplace. Cynthia shares her experiences in transforming company culture and the impact of being impeccable with your word. She concludes by discussing the influential people in her life and how to connect with her.

Takeaways

• Understanding the purpose of selling is crucial in helping people and making a difference in their lives.
• Salespeople need to step outside of themselves and empathize with their customers, focusing on their needs and goals.
• Creating a safe space for diversity, equity, and inclusion in the workplace is essential for fostering growth and performance.
• Being impeccable with your word and taking ownership as a leader can have a significant impact on team performance and engagement.

Chapters

00:00 Introduction and Background

01:02 Starting in Sales at 13

02:29 Lessons from Early Sales Experience

03:27 Teaching the Purpose of Selling

05:14 Stepping Outside of Yourself in Sales

06:51 Detaching Emotionally from the Sale

07:21 Career Progression in Sales

08:24 Dealing with Imposter Syndrome

09:49 Creating a Safe Space for Diversity, Equity, and Inclusion

17:35 Transforming Company Culture

23:49 Incorporating Diversity, Equity, and Inclusion in Sales

31:36 Influential People in Cynthia's Life

34:43 How to Connect with Cynthia

Connect With Cynthia

LinkedIn- linkedin.com/in/cynthiazenti

Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- [email protected]