For years, restaurant operators have wrestled with the same question: Is delivery helping the business or quietly hurting it?

In this episode, we sit down with Jake Schostak, founder and CEO of Catapult, a platform helping restaurant brands simplify online ordering, delivery management, and off-premise growth. Coming from a family deeply rooted in the restaurant industry and with years of experience helping operators navigate the evolving digital landscape, Jake has seen firsthand how delivery has transformed from a nice-to-have convenience into a critical part of restaurant growth.

Jake shares how the pandemic accelerated the adoption of online ordering, why many operators still struggle to make delivery profitable, and what separates brands that use delivery as a competitive advantage from those constantly battling operational chaos.

We break down:

• Why delivery isn't going away and what successful operators are doing differently
• The real financial impact of third-party delivery platforms
• How to avoid "tablet hell" and create a more seamless operation
• The role technology should play in supporting growth, not creating more complexity
• Why some brands focus on sales growth while ignoring profitability
• How to build a delivery strategy that strengthens your business instead of draining your margins
• What restaurant leaders should consider before expanding locations or adding new revenue channels
  

Jake also shares lessons from working with restaurant brands across the country and discusses how operators can balance convenience, profitability, and guest experience in an increasingly digital world.

Whether you're running a single location, managing multiple units, or planning your next phase of growth, this episode is packed with practical insights on making online ordering and delivery work for your business not against it.

Because delivery isn't the problem. The strategy behind it is.

About Jake

Jake Schostak is the Founder and CEO of Catapult, a restaurant technology company that helps operators manage online ordering and delivery channels more efficiently. A lifelong restaurant operator with deep industry roots, Jake is passionate about helping brands grow their off-premise business without sacrificing profitability, operational simplicity, or the guest experience. His work has helped restaurants nationwide navigate the complexities of modern delivery while building more sustainable growth strategies.

Episode presented by Factura.ai