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The Delivery With Agility Podcast is now launched! 🚀
In this initial episode of the Delivery With Agility Podcast, Carl Adamson and Dan Pfister discusses the concept of 'Winback', a strategy focused on rekindling relationships with lost customers.
He explains the psychological aspects of customer relationships, the importance of addressing customer dissatisfaction, and the cultural barriers that prevent companies from implementing Winback strategies.
Dan also shares insights from his new book, 'Million Dollar Winback', which outlines the financial benefits and practical steps for businesses to effectively win back lost customers.
In this discussion Carl Adamson and Dan Pfister delve into the significance of winback strategies in business, emphasizing their cost-effectiveness and potential to reduce churn.
Carl and Dan discuss the transformative effects of winback on customer relationships and overall business health, highlighting the importance of empathy and communication in re-engaging lost customers. Personal anecdotes illustrate the practical application of these strategies, showcasing their effectiveness in real-world scenarios.
The discussion culminates in a call to action for businesses to embrace winback as a viable strategy for highly impactful revenue generation and customer loyalty.
Takeaways
✅ Winback is about rekindling relationships with lost customers.
✅ Many companies are skeptical about the effectiveness of Winback.
✅ Addressing customer dissatisfaction can lead to stronger relationships.
✅ Cultural barriers often hinder the implementation of Winback strategies.
✅ The emotional aspect of customer relationships is crucial.
✅ Winback can be a low-cost strategy with high returns.
✅ Customers who have had issues and have them resolved tend to be more loyal.
✅ The average ROI for Winback campaigns is significantly high.
✅ Sales cycles for Winback are much shorter than for new customer acquisition.
✅ Dan's upcoming book provides a comprehensive guide to Winback strategies. Winback strategies are essential for reducing churn.
✅ Companies must adapt to changing customer behaviors.
✅ Empathy and communication are key in Winback efforts.
✅ Winback can significantly increase profits with low acquisition costs.
✅ Understanding why customers leave is crucial for improvement.
✅ Transformative effects of Winback extend beyond revenue.
✅ Building relationships with ex-customers can enhance brand reputation.
✅ Winback is often overlooked but offers immense rewards.
✅ Testing Winback campaigns can provide valuable insights.
✅ The future of business relies on effective customer retention strategies.
Links:
🔗 Dan Pfister: Email: [email protected]: https://www.linkedin.com/in/danmpfister Website: https://winbacklabs.com/Podcast: The Winback Marketing Podcast - https://winbacklabs.com/podcast/
🔗 Million Dollar Winback: How to Win More Sales in Less Time and at a Lower Cost with the Winback Marketing Framework, by Dan Pfister. Amazon US: https://a.co/d/hZiFJ8fAmazon UK: https://amzn.eu/d/i9hV650
🔗 Customer Winback: How to Recapture Lost Customers - And Keep Them Loyal by Jill Griffin and Michael Lowenstein.Amazon US: https://a.co/d/9pVyATf Amazon UK: https://amzn.eu/d/8Mp1Z6r
🔗 GURU Conference - The World’s Largest Email Marketing Conference: https://guruconference.com/
🔗 Nicholas Epley - Professor of Behavioural Science and Neubauer Family Faculty Fellowhttps://www.chicagobooth.edu/faculty/direc...
🔗 Connect With/Follow Carl Adamson: https://www.linkedin.com/in/carladamson1/
🔗 Book a FREE Breakthrough Session with Carl Adamson: https://community.deliverywithagility.com/...
🔗 Delivery With Agility YouTube: / @deliverywithagility
🔗 The Delivery With Agility Podcast: https://deliverywithagility.com/Podcast
🔗 The Delivery With Agility Newsletter: https://deliverywithagility.com/Newsletter
