Delta Emerald Unscripted

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The Brewers Association's Marc Sorini pulls back the curtain on the hidden power dynamics shaping your local beer selection. Learn how a "Red vs. Blue/Silver" distributor war is affecting thousands of independent beverage brands and why the future might look surprisingly like 1935.

Guest: Marc Sorini | https://www.linkedin.com/in/marc-sorini-2bb5721/
Host: Ian Dominguez | https://www.linkedin.com/in/iancdominguez/

Brewers Association | https://www.brewersassociation.org/
Delta Emerald | https://www.deltaemerald.com/
The Delta Dispatch | https://deltaemerald.substack.com/
CannaDataCon | https://www.cannadatacon.com/

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Lance Lively, the Executive Director of the Texas Package Stores Association, joins Ian Dominguez to unpack the secrets of sampling and how retailers can use THC to take on Amazon and Walmart.

Texas Package Stores Association
Delta Emerald Ventures
The Delta Dispatch
CannaDataCon
CannaDataCon Tickets

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What can middle school teachers teach us about THC drinks?

David O'Neill, Co-Founder of Trail Magic, shares the power of on-premise sales, the importance of flavor, and why becoming homeless to buy an orchard was a great trade.

You don't want to miss this one.

Guest: David O'Neill
Host: Ian Dominguez

Trail Magic
Delta Emerald Ventures
The Delta Dispatch
CannaDataCon
CannaDataCon Tickets

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In the ever-changing world of beverage retail, THC drinks have emerged as a powerful force. But are they bringing new customers through the door or just shifting sales between aisles? How big a category can THC be?

Well, if you’re Jon Halper, you create an industry from the ground up, and in less than 18 months, you take THC drinks from non-existent to over 10% of Top Ten Liquors' total sales.

Guest: Jon Halper, CEO, Top Ten Liquors
Host: Ian Dominguez, Founder & CIO, Delta Emerald Ventures

Top Ten Liquors
Delta Emerald Ventures
Delta Dispatch
CannaDataCon

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Dive into our conversation with Alexi Chialtas, the visionary Co-Founder of FIND WUNDER, as he unveils the parallels between THC beverages and social gaming. Alexi explains the art of creating products that fit seamlessly into any lifestyle and unpacks how his experience building a $200 million social gaming empire at Zynga now fuels his mission to revolutionize the THC beverage market.

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THC drinks born on the digital shelf can find it tricky to grow into liquor stores.

Flyers’ CEO Craig “Lewie” Lewis tells a story about how a brand refresh made all the difference in converting in store customers.

Host: Ian Dominguez, Founder & CIO, Delta Emerald Ventures
Guest: Craig "Lewie" Lewis, Co-Founder & CEO, Flyers Cocktail Co.

Find more of Delta Emerald's research at The Delta Dispatch and content at CannaDataCon, the leading executive summit for beverage, hemp, and cannabis operators. 

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With NBWA 2024 just days away, we’re dropping a must-listen episode of Delta Emerald Unscripted. Meet Diana Eberlein: VP of Marketing at Sorse and President of the Coalition for Adult Beverage Alternatives (CABA). She’s partnered with some of the largest brands, wholesalers, and retailers to implement sensible THC beverage policy at the state and national levels.

You won’t want to miss this deep dive into what’s shaping the THC drink market.

Your host: Ian Dominguez
Delta Emerald Ventures
The Delta Dispatch
CannaDataCon 2025

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Aaron Nosbisch, founder of BRĒZ and Lucyd, joins Ian Dominguez for the pilot episode of Delta Emerald Unscripted. We talk about pricing strategies, flavor profiles, product innovation, benchmarking digital performance, and how to think about the DTC opportunity for beverages.

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Eric Best, former chairman of the National Beer Wholesalers Association and former Principal and General Manager of Bob Hall Beverage, joins Ian Dominguez for episode 2 of Delta Emerald Unscripted. We talk about the potential benefits of the distribution model for THC drinks, what THC drinks can learn from light beer, craft beer, and seltzer, and what suppliers should consider when partnering with distributors.